SIMPLi: Sarela Herrada and Matt Cohen

Long before SIMPLi hit shelves at Whole Foods, Sprouts, Erewhon, and Wegmans, Sarela and Matt were traveling globally working directly with farmers to source regenerative organic ingredients and rebuild transparency at the root level of food production. What started as a sourcing mission eventually became SIMPLi — a pantry brand focused on traceability, regenerative agriculture, and proving that better food systems can scale without cutting corners. In this episode, Sarela and Matt break down how they built relationships with farming communities around the world, why most consumers have no idea where their pantry staples actually come from, and what it takes to create a mission-driven food brand in a category dominated by massive incumbents. Make sure to check them out at: https://eatsimpli.com   Check out my new book on Amazon: https://amzn.to/4kRKGTX Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Thank you to this episodes mid break sponsor, Terramor Outdoor Resort. I just got back from Terramor Outdoor Resort in Bar Harbor, Maine, and I have to tell you — it's the first time in a while I've genuinely felt reset. Terramor is a luxury glamping resort with 64 upscale tent accommodations tucked into the woods near Acadia National Park. The food was incredible, the amenities were dialed in, and their guy, Omar,  took us through this private saltwater immersion experience in nature that I did not see coming — cold, but completely shifted my body and mind - followed by a robe and hot tea right on the ocean. It's one of those places where you're fully immersed in nature, but you're not sacrificing comfort. You just... decompress. If that sounds like something you need right now, go check them out, they’re open May-October and whether with the family, special event,couples retreat… you have to take my word on this experience— TerramorOutdoorResort.com.