Simplification or lawsuits?

What this episode covers

OK, we are a bit (lot) late with the release of this episode so we all know Google renamed Data Studio back to Data Studio, consent mode just got a lot more complicated and this is why we brought in a Google Ads specialist to tell us what's actually on fire. The bigger news: starting June 15th, Google is "simplifying" how Google Ads consumes signals, which, translated, means your consent mode setup is either compliant or it's about to become someone else's problem. We're joined by Alina Popa of Ignite Marketing, who works in the trenches with small and medium businesses, which means she's living the reality that most industry content completely ignores. We talk about what happens when the algorithm needs data you legally can't give it, why server-side tagging isn't a silver bullet you set and forget, why the PPC specialist who doesn't understand tracking is already on borrowed time, and how to actually measure campaign performance when the platforms are basically asking you to trust them with your eyes closed. Hope you enjoy!