Simplification or lawsuits?

from Standard Deviation Podcast · host Juliana Jackson, Simo Ahava, Alina Popa

This Podcast is sponsored by Team Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon) Sign up to the Simmer Newsletter for the latest news in Technical Marketing. NEW SIMMER COURSE ALERT! - Data Analysis with R - taught by Arben Kqiku Latest content from Simo Ahava Add IPv6 Support To Your Server-side GTM Load Balancer Latest content from Juliana Jackson Your data will never match 1:1 across platforms, and that's fine. (subscribe to the newsletter for more amazing content) Article is written in collaboration with Stape.io Mentioned in the episode: Stape Jeff Sauer MeasureU Measure Summit Connect with Alina Popa Linkedin Her website This podcast is brought to you by Juliana Jackson and Simo Ahava.  

Episode metadata supplied by the publisher feed · Published May 31, 2026

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What this episode covers

OK, we are a bit (lot) late with the release of this episode so we all know Google renamed Data Studio back to Data Studio, consent mode just got a lot more complicated and this is why we brought in a Google Ads specialist to tell us what's actually on fire. The bigger news: starting June 15th, Google is "simplifying" how Google Ads consumes signals, which, translated, means your consent mode setup is either compliant or it's about to become someone else's problem. We're joined by Alina Popa of Ignite Marketing, who works in the trenches with small and medium businesses, which means she's living the reality that most industry content completely ignores. We talk about what happens when the algorithm needs data you legally can't give it, why server-side tagging isn't a silver bullet you set and forget, why the PPC specialist who doesn't understand tracking is already on borrowed time, and how to actually measure campaign performance when the platforms are basically asking you to trust them with your eyes closed. Hope you enjoy!