Simplified Advice: What Firms Need to Make It Work, Simon Harrington, PIMFA (#44)

A narrower financial recommendation should cost less to provide. The difficult part is deciding when that service is suitable and making its limits clear.In this episode of Regulated Digital, we speak with Simon Harrington, Head of Public Affairs at the Personal Investment Management & Financial Advice Association (PIMFA), about whether simplified advice can widen access to personal recommendations without recreating the cost and complexity of holistic advice.Simon joined PIMFA in 2017 after roles at Nest and HM Treasury covering automatic enrolment, pension freedoms, and the UK's response to the financial crisis. His policy background gives him a close view of the regulatory intent and the practical questions facing advice firms.The FCA's targeted support regime went live on 6 April 2026. Its consultation on simplifying pensions and investment advice rules closed on 22 May 2026, with a final Policy Statement still to come.