Simplify Your Marketing Analytics with Kyle Akerman

If you have ever opened your Google Analytics, felt your eyes glaze over, and quietly closed the tab, this episode is for you. I sat down with Kyle Akerman, a digital measurement consultant in Nashville who helps small B2B marketing teams turn data into decisions without the overwhelm. We get into why your analytics should work like a feedback loop, why three good questions beat thirty random metrics, and how 25 minutes on a Friday (beer and tacos optional) can tell you more about your marketing than a year-end report ever will. If measurement has always felt like the punishment for loving the creative side of marketing, Kyle has a simpler, saner way in. https://www.theagentsofchange.com/629 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact