Simplifying skincare and why it pays to listen to the market with Covey Co-Founder Emily DiDonato episode artwork

EPISODE · Nov 29, 2021 · 28 MIN

Simplifying skincare and why it pays to listen to the market with Covey Co-Founder Emily DiDonato

from Glam & Grow - Beauty Business Podcast · host Wavebreak

In this week’s episode of the Glam & Grow podcast, we sit down with Emily DiDonato, Co-Founder of Covey.Covey is a simple, effective, and three step skincare system formulated to work together and aimed to take the guesswork out of your skin care routine.Listen in as Emily gives insight into:The meaning behind the Covey nameLaunching a brand new skin care systemCovey’s most effective marketing tacticsWhat’s next for CoveyYou’ll also find out how to navigate timelines in developing a product and packaging and how important social listening has been for the success of the Covey brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at  Wavebreak.co

Episode metadata supplied by the publisher feed · Published Nov 29, 2021

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In this week’s episode of the Glam & Grow podcast, we sit down with Emily DiDonato, Co-Founder of Covey. Covey is a simple, effective, and three step skincare system formulated to work together and aimed to take the guesswork out of your skin care routine. Listen in as Emily gives insight into: - The meaning behind the Covey name - Launching a brand new skin care system - Covey’s most effective marketing tactics - What’s next for Covey You’ll also find out how to navigate timelines in developing a product and packaging and how important social listening has been for the success of the Covey brand.

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Simplifying skincare and why it pays to listen to the market with Covey Co-Founder Emily DiDonato

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