Sinclair's STIRR Bets That All TV Viewing is Local

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This episode was published on November 25, 2020.

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from Strictly Business · host iHeartPodcasts

Sinclair Broadcast Group has taken the streaming wars to local markets. The TV station giant is expanding its ad-supported STIRR platform designed to help its nearly 200 stations better monetize digital viewing of newscasts and syndicated programming. Adam Ware, Sinclair's VP and general manager of national networks and platforms, talks about the growth of the streaming service and why local TV is poised to prosper in the free streaming arena. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Nov 25, 2020

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Sinclair's STIRR Bets That All TV Viewing is Local

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