EPISODE · Sep 15, 2020
Single Source Of Everything Working Today In Online & Offline Marketing – With Brian Kurtz
from The Best Business Podcast with Daryl Urbanski · host Daryl Urbanski
DOWNLOAD THE WORKBOOK NOW Brian Kurtz and Daryl Urbanski discussed the evolution of advertising from general to accountable, with Kurtz sharing his extensive experience in direct marketing and emphasizing the importance of innovation, creativity, and testing. Daryl Urbanski and Brian Kurtz highlighted the importance of list segmentation and personalization in marketing campaigns, while Urbanski and […]
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What this episode covers
Brian Kurtz, a renowned expert in direct marketing, shares insights from influential figures in his upcoming book, "The Advertising Solution." Kurtz emphasizes the importance of the RFM formula, Recency, Frequency, and Monetary, and renowned books like "Breakthrough Advertising," providing valuable insights for marketers to enhance their strategies and business performance.
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Single Source Of Everything Working Today In Online & Offline Marketing – With Brian Kurtz
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