Single Source Of Everything Working Today In Online & Offline Marketing – With Brian Kurtz

from The Best Business Podcast with Daryl Urbanski · host Daryl Urbanski

DOWNLOAD THE WORKBOOK NOW  Brian Kurtz and Daryl Urbanski discussed the evolution of advertising from general to accountable, with Kurtz sharing his extensive experience in direct marketing and emphasizing the importance of innovation, creativity, and testing. Daryl Urbanski and Brian Kurtz highlighted the importance of list segmentation and personalization in marketing campaigns, while Urbanski and […]

What this episode covers

Brian Kurtz, a renowned expert in direct marketing, shares insights from influential figures in his upcoming book, "The Advertising Solution." Kurtz emphasizes the importance of the RFM formula, Recency, Frequency, and Monetary, and renowned books like "Breakthrough Advertising," providing valuable insights for marketers to enhance their strategies and business performance.

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Single Source Of Everything Working Today In Online & Offline Marketing – With Brian Kurtz

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This episode was published on September 15, 2020.

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