Синтетичні юзери замість досліджень: чим ризикує бізнес, якщо замінить людей на AI | Маркетингові гард-токи РУУУШ

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This episode is 41 minutes long.

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This episode was published on June 3, 2026.

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from RUUUSH Marketing · host РУУУШ наживо

🎙 85% співпадіння з реальними споживачами — звучить переконливо. Але що саме вимірює це число? У шостому випуску розбираємо, чому синтетичний юзер повертає вам норму, яку ви і так знали — і чому саме цінного інсайту в цьому числі немає. LLM — це великий нормалізатор. Він фіксує усереднену поведінку з датасету, який може відставати від ринку на роки. LLM існує у світі наративів, а не поведінки. І ринок як складна адаптивна система адаптується до впливів швидше, ніж будь-який датасет встигає це зафіксувати. Михайло Траверсе, Роман Гавриш і Марс Бурцев — про те, де LLM справді може допомогти в дослідженні, а де підміняє знання ілюзією знання.

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Синтетичні юзери замість досліджень: чим ризикує бізнес, якщо замінить людей на AI | Маркетингові гард-токи РУУУШ

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