Siobhán (They Are Creative) on Building Surreal Worlds and the Art of Creative Prompting

In this episode, Siobhán from They Are Creative shares how she went from being a Teacher to creating fashion content and suddenly becoming a AI content creator and why she's on a mission to bring more women into the AI space. From hybrid creative workflows and the craft of prompting to building community and championing diversity in tech, Siobhán opens up about what it really takes to create with AI at a professional level.Siobhán is the founder of They Are Creative, a studio specialising in surreal commercial AI content. With a background spanning property, teaching, and fashion content creation, she brings storytelling, editorial instinct, and deep prompt craft to her AI-driven work. Also she is building a growing community to help women go from AI curious to AI confident. https://www.instagram.com/theyarecreative/Emily Bisset is Creative 3D Evangelist & Community Advocate at Adobe, based in UK. https://www.instagram.com/3bisset/(00:00) — Intro & Meet Siobhan (They Are Creative)(03:08) — From Property & Teaching to Creative Career(07:45) — Early AI Days: Experimentation & Imperfect Results(11:39) — The Reality of AI Workflows (Time, Effort & Skill)(16:23) — Why AI Empowers Creators (Freedom & Accessibility)(18:44) — Creative Process: From Ideas to Client Workflows(25:55) — Longevity as a Creator: Evolving & Staying Relevant(29:40) — Staying Focused & Learning Fast in a Rapid AI World(35:02) — Women in AI: The Gap & Why It Matters(40:03) — AI for Beginners: From Curious to Confident(48:40) — Inside the Creative Process: From Idea to Execution(56:51) — Prompting Mastery & Final Creative Advice