Sip & Schmooze: Inside the Viral TikTok Sourdough Cookie Brand with Close to Home Bakery Founder Jacqueline Close

Welcome to First Sip & Schmooze our new mini-series where we sit down with the founders behind the small brands you can’t stop seeing all over your feed. You know those viral sourdough cookies blowing up on TikTok? The ones everyone is talking about from Sally to Brett Chody to Kelley Grace Mae? Yeah… those. But here’s the wild part: this brand was actually the first thing I was ever gifted. And in this episode, I find out something that made it all feel a little too aligned I was the first person Jacqueline ever sent to KISMET. Talk about a full-circle moment. In this episode, I sit down with the founder behind the internet’s latest obsession to talk about what it really takes to build a brand that cuts through the noise. From going viral to selling out, we get into the behind-the-scenes of turning a simple idea into a must-have product. But what makes this conversation even better? We’re basically living parallel lives. Both former tech girlies, both now working in the corporate podcasting world, and both figuring it out as we go just on very different paths. We talk career pivots, taking risks, building something from scratch, and what happens after the internet decides you’re “that girl.” If you’ve ever thought about starting something of your own or just want the story behind the cookies everyone’s freaking out over this one’s for you. Sip with us. Schmooze with us. And meet the founder behind your latest obsession. Follow Along on Socials: 🍪🍸 Schmoozing with Span TikTok: ⁠https://www.tiktok.com/@schmoozingwithspan?_r=1&_t=ZT-91Y3jtiNclh⁠ Schmoozing with Span Instagram: ⁠https://www.instagram.com/schmoozingwithspan?igsh=MWJ1cHJ4bHc0Mmp4MA%3D%3D&utm_source=qr⁠ ORDER COOKIES on Hot Plate: http://hotplate.com/closetohomebakery⁠ Close to Home Bakery TikTok: ⁠https://www.tiktok.com/@closetohomebakery?_r=1&_t=ZP-95JblRAzIsh⁠ Close to Home Bakery Instagram: ⁠http://instagram.com/closetohomebakery⁠