Sir Jonathon Porritt on finding hope in the climate emergency

"We're just being outplayed when it comes to narratives about all of this. The devil has often had the best tunes..." This episode with Sir Jonathon Porritt, CBE, co-founder of Forum for the Future and author of eleven books including Hope in Hell, is both starkly honest and galvanizing. We cover everything from carbon pricing, climate migration and the failures of CSR to direct action, the battle of narratives and what the economy of the future could look like. We learn that Jonathon is currently focused on campaigning for the Green Party and supporting youth-led direct action groups such as XR and Just Stop Oil, because he feels political pressure is the only way forwards. He is disappointed with business, many of which are taking steps backwards. We dig into his frustration with Unilever, why marketing and advertising are part of the problem and why Jonathon avoids terms such as degrowth and Net Zero. And Jonathon reminds us that things most likely need to get much worse before they will get better and he hopes that that will happen very quickly (so watch out Miami!). At MarketingKind we will continue this important discussion including through our work with Bank.Green in our May 21st Coffee with a Cause and in our July 2nd xChange with Mike Berners-Lee and Lord Deben on how we can increase truthfulness in public discourse. This episode was hosted by Paul Skinner, founder of the MarketingKind community, director of the Agency of the Future and author of The Purpose Upgrade and Collaborative Advantage.