Sir Martin Sorrell on AI, Quantum & the Future of Growth

Welcome to Episode 1 of Rules Don't Apply!Dan Krigstein sits down with Sir Martin Sorrell.The industry titan who helped define modern advertising and continues to challenge what’s next as Founder of S4 Capital and Founder & Former CEO of WPP.This conversation takes a clear-eyed look at the forces reshaping our world and what today’s leaders must do to keep up. Sir Martin reveals why quantum computing may soon become the most disruptive technology on the planet, even outpacing AI. He unpacks the organisational habits slowing large companies down and why collaboration and an ego-free culture are the only real accelerators of innovation.We explore:•The future of global growth•Shift from legacy models to digital investment•Leadership traits that separate those who will thrive from those who’ll get left behind.And yes, there’s even a moment of reflection on life balance and what matters most in the long run.If you care about where media, technology and creativity are heading, this one is for you.