Sir Wayne Smith tells the extraordinary story of the Kobelco Steelers: “The  company was gonna dissolve within 67 days.”

On the Crusaders Leadership Programme™, you get two live, one-hour, Ask-Me-Anything sessions with our faculty, including Sir Wayne Smith, who we featured on Episode 5 of the podcast. For today's episode, we are pulling a clip from one of those Ask-Me-Anything sessions where Smithy talks about his experience coaching the Kobelco Steelers, the rugby team for the Kobe Steel Company in Japan. It’s an extraordinary story. Smithy arrived to a team that had lost its connection, that was complacent, that was entitled.He turned it around in the most profound way, going back into the company's history to find something they could play for that was bigger than them.The lessons in this story apply to anyone who's interested in theming specifically, but also in culture building more broadly, and how we connect culture to the bigger picture of the world around us. It's a beautiful story. It's just 10 minutes. We can't wait for you to hear it.Hunger & Heart is brought to you by the Crusaders Leadership Programme™. Whether you're coaching under-5s or a professional team, we all want the same thing: to build cultures of trust, get the best out of our people, and grow players into leaders.The Crusaders Leadership Programme™ lets you get up close and personal with some of the greatest rugby legends of all time — people like Sir Wayne Smith, Sam Whitelock, and Kieran Read. You’ll get their secrets for building high-trust, high-performing teams, on the rugby pitch or in the boardroom.Hunger & Heart listeners get 10% off the full price of the program. Use the code HUNGER at checkout. Find out more: crusadersleadership.com Hosted on Acast. See acast.com/privacy for more information.