SiS Industry Insight Series: Why True Innovators Challenge Everything they Know

“Innovation isn’t about what we know; and defining it would be challenging everything we know,” says Ben Williams.“One thing I do believe is: to harvest a culture of innovation we need human engagement and we need collaboration.”Williams, who serves as the Ineos Grenadiers cycling team’s Integrated Performance Lead and the Ineos Britannia sailing team’s Head of Human Performance, is our very special guest on this Science in Sport Industry Insight Series podcast.He sat down with SiS Director of Performance Solutions, James Morton, to discuss his varied professional background and the approach to innovation he has cultivated in each of his roles in sport and beyond.Also on the conversational agenda were:The need to normalise ‘silly’ questions inside your organisation [12:30];Why the America’s Cup could be sport’s most unique performance challenge [15:00];His transition into cycling (combining his work in sailing) [19:00];Whether the next gains will be made in ‘training science’ or ‘equipment science’ [23:30]. James Morton LinkedIn | TwitterBen Williams: Twitter | LinkedInListen above and subscribe today on iTunes, Spotify, Stitcher and Overcast, or your chosen podcast platform.