Sisters, strategy & storytelling, with Amoura & Avery Carter

Running a business with your sibling might sound like a challenge, but for Amoura and Avery Carter, it’s become their secret weapon. The Charlotte-based sisters co-founded AC Creative Collective, a firm offering marketing and learning and development services across the Carolinas. With complementary skills — Amoura in strategy and operations, Avery in design and messaging — the two are helping businesses cut through the noise and build authentic, effective brands.On this episode of The Charlotte Ledger Podcast, the Carters talk about what led them to entrepreneurship, how they combine creativity with structure and the lessons they’ve learned along the way. They also discuss why so many companies struggle with consistent branding and employee development, the importance of planning and authenticity in a noisy digital landscape, and the advantages (and quirks) of running a business as sisters.Listen in for a wide-ranging conversation about purpose-driven entrepreneurship, and how two Charlotte natives turned their passion into a growing, people-centered business.This episode of The Charlotte Ledger Podcast was produced by Lindsey Banks. For more information on The Charlotte Ledger, please visit TheCharlotteLedger.com. This episode is sponsored by AC Creative Collective. Based in Charlotte, N.C., and founded by sisters Amoura and Avery Carter, AC Creative Collective specializes in end-to-end marketing and learning and development services. They are dedicated to helping businesses and organizations streamline their operations and achieve their goals with creativity and precision. From social media strategies to workshops and brand launches, they’ve got you covered. Visit www.accreativecollective.com to learn more.This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thecharlotteledger.com/subscribe