SITB 247 - Building Community w/ Brad Sweet

Our guest for today is Brad Sweet - the co-founder of Same Same But Different Festival and co-host of the Different Paths PodcastWe had such a great time getting into the origins of SSBD - for those that haven't heard of it, you need to. It takes place in Lake Perris, CA just outside of LA and San Diego. It's grown so much since their first run in 2018 and have had artists like Griz, Polo and Pan, Louis The Child, Big Wild and What So Not on - and that's just to name a few. We talked a lot about purpose, community and longevity and why these things matter when it comes to music festivals but that's what makes SSBD different - it's a truly special experience not just for the fans, but also the artists and they'll tell you that themselves! This is a truly unique festival because everyone contributes in their own way - the artists, the fans, and the staff. Really special.His podcast called "Different Paths" explores the stories of creatives and gets deep into their journeys - he's had guests like Mikey Lion, Mary Droppinz, and Ravenscoon on thus far and I love the format. The 2025 SSBD lineup is going to be dropping soon so make sure to keep an eye out for the announcement. Brad says it's the biggest yet and as you can tell they go BIG so this will be a very special treat.