Site Migrations and Planning for Holiday Site Code Freezes with Nik Ranger - Ep 238

We are already in Q3, which means the holiday shopping season is just around the corner. Are you prepared for the season's code freezes with site migrations?   Being a part of the conversation before a migration happens is great... until you get an email saying, "Hey, we've made a change, but why is traffic dropping?". Is migration PTSD setting in? Senior Technical SEO Specialist, Nik Ranger of Studio Hawk talks with Search Engine Journal Founder Loren Baker on the Search Engine Journal Show about potential issues to look out for in site migrations and why it's important to prioritize SEO fixes, especially before and after holiday season. No one has time to deal with end of year code freezes.