Sivan Koenig Galinsky, CMO of Barack Ferrazzano: From Legal Operations to Marketing Leadership

Sivan Koenig Galinsky, Chief Marketing Officer at Barack Ferrazzano, joins CMO Journeys to discuss how legal marketing works inside a relationship-driven professional services firm. Her perspective is valuable because her career moved through legal recruitment, client relations, operations, business development, and marketing before she became the firm’s first CMO.What the Conversation Covers• Sivan’s early interest in law, her decision not to attend law school, and how she found a different path inside law firm management.• How her early work across recruitment, client relations, billing, collections, events, websites, pitches, and proposals gave her a 360-degree view of how law firms operate.• Why legal marketing requires understanding what motivates attorneys, how firms make money, and how client relationships are built over time.• How she earned trust as Barack Ferrazzano’s first CMO by repositioning marketing from an administrative function to a strategic business development partner.• Sivan’s perspective on AI, pitch and proposal volume, lawyer training, business development programs, and the future of law firm marketing operations.Guest BioSivan Koenig Galinsky is Chief Marketing Officer at Barack Ferrazzano, a Chicago-based general practice law firm advising businesses, entrepreneurs, investors, and financial institutions on complex legal matters. As the firm’s first CMO, she leads marketing, business development, positioning, proposal strategy, and attorney development initiatives. Her background includes legal recruitment, client relations, law firm operations, business development, and marketing leadership across firms of different sizes.About the PodcastCMO Journeys is a podcast from NextBigWin hosted by Christian Banach. The series features conversations with marketing leaders about the path to the C-suite, the challenges they are tackling inside their organizations, and how they evaluate agencies and strategic partners.