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Six Countries, Seven Offices. One P&L

EPISODE · Nov 1, 2012 · 24 MIN

Six Countries, Seven Offices. One P&L

from The Breakfast Grille · host BFM Media

Publicis Malaysia CEO Dean Bramham discusses: - “costdiving”; - client challenges - play agencies off against each other - client management - expectations - switching agencies - whether this is the biggest challenge for ad agencies?; - talent shortages; - salaries and remuneration; - rising wages - passing on to client; - Creative - 'sweatshop'; - ‘Idea Vultures’; - whether need for regulatory body - protect ideas and creativity - 4As; - people skills; - new business -- avenues; - ASEAN - single P&L; - Merging ASEAN offices - challenges; - Disparate industry practices - ASEAN; - Digital - challenges; - Billings -- annually - rankings; - Local knowledge - value of.See omnystudio.com/listener for privacy information.

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Six Countries, Seven Offices. One P&L

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