Six Sells Shorts: Marrying scale with 1-2-1 messaging in sales

How do you marry the need for scale in your sales messaging, with the 1-2-1, more personalised, bespoke communications? I'll give you my thoughts on that in these 7 minutes. The inspiration for this new, shorter format was a question I was asked after publishing the interview with Barney Worfolk-Smith on the state of B2B sales. When asked a question that doesn't have a simple answer, I often reply with a voice note in Slack, WhatsApp or wherever. It's quicker, easier and more personable. I decided to trial publishing those voice notes to a wider audience, to see if they were helpful to people other than the author of the question. Please let me know your thoughts - if these shorter voice notes are helpful I'll continue them, if not, I will stop! 🧡 ****** Six Sells is a B2B Communication agency for sales and marketing leaders. We offer bespoke training, consulting, or done-for-you services that can help you with your B2B sales and marketing efforts. Email [email protected] for more information, and Karen or Mike will get back to you right away. www.sixsells.co.uk