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EPISODE · Feb 21, 2023 · 9 MIN
[Sixth Tone] China’s booming new toy market: Hyperrealistic ‘military lego’
from China Stories
Lego has found huge success in recent years by tapping into popular movie franchises like “Star Wars.” Its Chinese rivals are turning to a very different source of inspiration: the People’s Liberation Army.Click here to read the article by Wu Peiyue and Zhang Liting.Narrated by Ryan Cunningham.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Lego has found huge success in recent years by tapping into popular movie franchises like “Star Wars.” Its Chinese rivals are turning to a very different source of inspiration: the People’s Liberation Army.
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[Sixth Tone] China’s booming new toy market: Hyperrealistic ‘military lego’
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