[Sixth Tone] China’s Instagram wants more male users. It’s using women as bait.

Lifestyle platform Xiaohongshu used to be a rare safe space for Chinese women online. Then, the company began marketing itself to men as a place to meet “beautiful ladies.”Read the article by Zhang Wanqing: https://www.sixthtone.com/news/1009886/chinas-instagram-wants-more-male-users.-its-using-women-as-baitNarrated by Elyse Ribbons.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Lifestyle platform Xiaohongshu used to be a rare safe space for Chinese women online. Then, the company began marketing itself to men as a place to meet “beautiful ladies.”

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This episode was published on March 25, 2022.

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