SKAdNetwork challenges for mobile marketers: supply side data, and privacy cohort size

from Growth Masterminds: mobile growth podcast · host Singular

Singular CTO Eran Friedman talks about challenges with SKAdNetwork: getting enough supply side data, and ensuring you hit privacy thresholds to get data not just in number of total instals, but also total installs for each of several key parameters ... In other words ... it’s about much more than getting, or not getting, the IDFA.

Episode metadata supplied by the publisher feed · Published Feb 11, 2021

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SKAdNetwork challenges for mobile marketers: supply side data, and privacy cohort size

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