Ski Mom Lisa Will, Founder of Stonz (Kids Outdoor Apparel and Footwear)

Send us Fan MailLisa Will is a ski mom and the founder of Stonz, an outdoor apparel and footwear company for kids ages 0-6 years.  Lisa walks us through the problems she kept running into with her own kid’s outdoor apparel and how that led her to the decision to start Stonz.  Stonz is on a mission make it easy to get kids outdoors no matter the weather. They have a wide range of kids outdoor gear from snow boots (the lightest winter boot on the market), to mittens and snow suits. Lisa walks us through her career path and the early days starting Stonz. Wherever Lisa saw a problem with kids outdoor apparel, she set out to find a solution. Lisa makes sure all her products are well made, so they can be passed down and stay out of landfills. Stonz products are also vegan-friendly and free from harmful chemicals. We learn about product testing and feedback and some new products planned for the coming year. Lisa also gives us a great overview of her home mountain of Whistler Blackcomb, complete with year round activity recommendations.Keep up with the Latest from StonzWebsite: https://stonz.com use code SKIMOMS10 for 10% off your purchaseInstagram: https://www.instagram.com/stonzwearFacebook: https://www.facebook.com/stonzwearScheduling at Ski Haus is open! Appointments start Saturday, 9/12. Available for kids 16 & under, includes skis /poles or a snowboard, boots + bindings. Make a separate appointment for each child at Ski Haus in Salem, NH; Framingham or Woburn, MA. Bonuses: Free Jr Season Pass Black Mtn (10 & under)$99 Jr Season Pass Tenney Mtn (13 & under)Fee Jr Lift Ticket Cranmore MtnMORE! This season, don’t just see the fall—experience it. Plan your Ulster County adventure at visitulstercountyny.com. Get the best gear recommendations and trip-planning tips directly to your inbox. Head to skimom.substack.com to subscribe. Join for free—or upgrade for all the premium perks. Premium subscriptions start at just $5 a month and get to listen ad-free and unlock exclusive content, including insider travel guides, packing lists and more. Support the showKeep up with the Latest from the Ski Moms!Website: www.theskimoms.coSki Moms Discount Page: https://www.theskimoms.co/discountsSki Moms Ski Rental HomesJoin the 13,000+ Ski Moms Facebook GroupInstagram: https://www.instagram.com/theskimoms/Send us an email and let us know what guests and topics you’d like to hear next! [email protected]@skimomsfun.com