Ski Moms Talk to Connie Marshall, Alta's First Marketing & PR Director

Send us Fan MailIn this episode Nicole and Sarah host ski mom Connie Marshall, the first Director of Marketing and PR at Alta Ski Area in Alta, Utah. Connie grew up in Ohio, her family loved the outdoors, they hiked a lot and skied as much as they could.  Connie learned to ski at Clear Fork (in central Ohio), a ski area built on a reclaimed garbage dump. Connie first saw Alta when she was in 6th grade during a visit to her aunt and uncle’s home. Connie’s Uncle Chic was the then GM of Alta. She took her first flight (on TWA) in her first pair of blue jeans. (To hear Connie talk about it, it sounds like just yesterday.)After her first visit out west, she knew she wanted to get back there. After college when her dreams of the Peace Corp did not come true, Connie headed back to Alta and got a job working in the ticket office.And from there one thing led to another, Connie spent 44 years working at Alta in a number of roles. Her last role before retiring was as the Marketing and PR Director. Connie tells us about her early days at Alta and her tips for navigating the resort area for those visiting now.  If you are visiting on a Friday, Saturday, Sunday or a holiday you need to make a parking reservation ahead of time. And the ski school is amazing, it’s a great place to learn or improve your skills. Alta is on both the Ikon Pass and Mountain Collective Pass.Keep up with the Latest from Alta:Website: https://www.alta.com/plan-your-tripInstagram: https://instagram.com/altaskiareaFacebook: https://www.facebook.com/altaskiarea Alta Ski School: https://www.alta.com/ski-schoolPlease Help Support our Podcast:Check out the Ski Pack at www.puremountainfun.com and use code SKIMOMS2023 for 20% off your orderJoin the Ski Moms Fun Community!Follow us on Apple Podcasts and please rate and share with a friend!On Instagram @skimomsfunCheck out the Ski Moms Fun StoreEmail us [email protected] by Salem, Woburn, or Framingham, and head to skihaus.com to check store hours and get exact locations. Find your perfect family-friendly mountain stay—or list your own! 👉 Browse or list at Ski Mom Family Rentals Register by August 15, 2026, and use code SKIMOMSRETREAT to save $100 on your trip.Visit www.theskimoms.co/events to see the 2027 lineup and reserve your spot. Get the best gear recommendations and trip-planning tips directly to your inbox. Head to skimom.substack.com to subscribe. Join for free—or upgrade for all the premium perks. Premium subscriptions start at just $5 a month and get to listen ad-free and unlock exclusive content, including insider travel guides, packing lists and more. Support the showKeep up with the Latest from the Ski Moms!Website: www.theskimoms.coSki Moms Discount Page: https://www.theskimoms.co/discountsSki Moms Ski Rental HomesJoin the 13,000+ Ski Moms Facebook GroupInstagram: https://www.instagram.com/theskimoms/Send us an email and let us know what guests and topics you’d like to hear next! [email protected]@skimomsfun.com