Skin, Sparkle & Smart Moves: How SKIN KRUSH is Beaming its Way into Beauty Boss-dom

In this glowing episode of PR LIKE A BOSS!, host Patz chats with Sinead Gallagher, one half of the powerhouse behind SKIN KRUSH, the Irish beauty tech brand bringing clinic-grade skincare to your couch. Think: microdermabrasion and LED facials without the appointment stress. We dive into how Sinead and co-founder Jeanette Dunn turned years of nursing and clinic experience into a science-backed beauty brand that’s all about results, trust, and really good PR. From a branding flop to a rebrand win, sending flowers to journalists, and seeing Chris Hughes rock their LED mask, this episode is packed with playful insight and practical tips for founders doing PR on a budget.💡 You’ll learn:How they launched SKIN KRUSH from their living roomWhy testimonials (not just influencers) matterWhat they’d never do again with a product launchTheir PR hacks (hint: don’t underestimate a good florist!)💬 Brands & Experts Mentioned:The Skin Nerd (Jenn Rock)Prof. Caitriona RyanTara O’Connor PRCoco Brown by Marissa CarterVanity Fair (next big PR target)👑 If SKIN KRUSH were a celeb?Think Kris Jenner – hardworking, fabulous, and getting better with age.📲 Follow & Connect:SKIN KRUSH – @skinkrush | www.skinkrush.com🎁 GIVEAWAY TIME! Win a SKIN KRUSH Rejuvenating LED Mask (worth up to £300!)To enter:Follow @pgaleota / @prlikeaboss and @skinkrush on InstagramShare today’s episode Reel & tag usDeadline: Monday 9th June 2025 at 10pm GMTUK & Ireland-based entries only. One winner chosen at random.✨ Join the Movement:Become a PR LIKE A BOSS! Insiders Collective VIPCalling 1,000 brilliant women from all backgrounds & ages to shape how brands show up.Try new products. Share honest feedback. Influence what’s next. [Click HERE to learn more and join us!]✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information.