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Skinnytok ¿Fracasó el Body Positive? 🫤⎪BONUS 18

EPISODE · May 29, 2025 · 14 MIN

Skinnytok ¿Fracasó el Body Positive? 🫤⎪BONUS 18

from Marketing sin Filtro · host Daniela Goicochea y Marjori Haddad

Las flacas están de vuelta, TikTok lo confirma y South Park lo remata: el body positive está oficialmente muerto. Mientras unas se inyectan Ozempic para encajar en la nueva estética, otras siguen atrapadas en un discurso que ya nadie compra.¿Qué pasó con el amor propio? ¿Quién se está llenando los bolsillos con esta guerra de cuerpos? En este episodio, destapamos el ciclo perverso entre redes sociales, cultura pop, industria médica y marketing… y te contamos por qué SkinnyTok es más peligroso de lo que crees.💌 Suscríbete a nuestro newsletter https://substack.com/@marketingsinfiltro⏰ Minutos (1:12) Qué es Skinnytok(1:55) La delgadez en los 90s(2:36) La peligrosa estrategia de Brandy Melville(3:28) El papel de las Kardashians(3:56) La radicalización del Body Positive(6:09) Cómo las marcas aprovechan esto(7:58) La campaña de Jess Baker(9:41) Cómo se beneficia el capitalismo(10:14) Cómo sufrimos los millennials(12:15) El episodio de South Park sobre el Ozempic(13:06) Existe solución🔗 Suscríbete al canal: https://youtube.com/@mktsinfiltro➡️ Sigue a Daniela:Instagram: http://instagram.com/danigoicoTiktok: https://www.tiktok.com/@danigoicoLinkedIn: https://es.linkedin.com/in/danigoicoBrandcrops: http://brandcrops.com➡️ Sigue a Marjori:Instagram: http://instagram.com/marjorihaddadX: http://X.com/marjorihaddadTiktok: https://www.tiktok.com/@marjorihaddad?lang=enLinkedIn: https://es.linkedin.com/in/marjorihaddadWeplash: http://weplash.com

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Skinnytok ¿Fracasó el Body Positive? 🫤⎪BONUS 18

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