Skip The Line with James Altucher

Boom, shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire, brought to you by the HubSpot Podcast Network, with great shows like Being Boss. To drop these value bombs, I brought James Altutcher on the mic. He has started in Randmore than 20 companies, and is currently an investor and advisor to over 30, but at one point James lost everything.

And a matter of a month, his account drained from $15,143 to press and on the floor, James realized today's interview or success comes with conditions. And the only effective way to be successful is to choose yourself. Now James Altutcher is a successful entrepreneur, angel investor, chess master, and the Wall Street Journal best selling author of Choose Yourself. You can find his best and most controversial advice in the Altutcher Report, which provides you with James Personal Research and Business Finance and Entrepreneurship.

James also has a new book, Skip the Line, which we'll be talking about today, Fire Nation, the methodology behind skipping the line, the 10,000 hour experimental rules, and just a whole concept in general of you, Fire Nation, skipping the line, and so much more when we get back from thinking our sponsors. From tools that help with auditing your emails, increasing sales, gamification, and more, it's never been easier to create an online course than with the Thinkific App Store. Learn more and sign up for a free trial of Thinkific at Thinkific.com slash fire free. That's T-H-I-N-K-I-F-I-C dot com slash fire free.

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That's K-L-A-V-I-O dot com slash fire. James, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. First off, Fire Nation, glad to be back. I'm a member of the Fire Nation, so glad to say hello to my compadres, also in the nation.

And yeah, so something I believe that a lot of people don't, I think it's not as important as people think to be the best at something, whether it's a skill or a product that you are making or a concept that you're working on. It's not as important to be the best or even better than average in order to make a ton of money at that very product or business or concept or whatever. So it's more important to be unique than to be better. Well, speaking of unique Fire Nation, James is unique.

He's always been a unique individual. He's always carved his own path. Although at the same time, as he's mentioned, like he's also all about learning from others. That's why he's been part of podcasters.

Paradise for all these years and part of Fire Nation. So he's always learning, he's always curious. And he's always doing new, unique things as well. And you have a new book, James.

We're gonna kind of be focusing on here today, which is called Skip the Line. So you're, you know, one of your most successful books was called Choose Yourself. And that kind of has a self-explanatory title in with it. But I feel like Skip the Line can mean a whole lot of different things.

So what is Skip the Line? Well, you know when you're at McDonald's and there's a long line, but you really want french fries? It's kind of a way to just shove everybody aside and be first in line. So you get those french fries really fast.

Yummy. I just wish that french fries were on my diet because they are fantastic, but unfortunately they're not. So you just made me hungry, James, but whatever. That was my intention.

And yes, to the audience, I was kidding, that's not what the book's about. But seriously, what's the book is about? Is that I've switched, for better or for worse, I've, as John knows, I've made money and gone broke several times, several frustrating, painful, depressing times. And for many times, I've switched careers five or six times.

And when I say switched careers, it's not like I went from, you know, being a newspaper reporter to being an editor, or being a, you know, personal injury lawyer to being, another kind of lawyer, I went from being like a computer programmer to working in the entertainment industry to starting a hedge fund to writing finance books to building websites and on and on. And every single time I switched careers, first off, it was always something I was really passionate about and obsessed with. Second, every single time, and John, I'm curious if you've ever experienced this, people would always tell me, James, you just can't do that. Like you can't, you can't just run a hedge fund.

You have to get, you're 32 years old. You have to get like an MBA and then working in Goldman Sachs and pay your dues and maybe in 20 years, you'll be good. Or when I switched to doing standup comedy, comedians would tell me, you can't, you can't just, you have to, you have to earn this. You have to, you have to like first you do open mics and then you do smaller clubs and you have to hang around and it's the 10,000 hour rule.

And well, every single time people told me, I couldn't skip the line. And it would be frustrating to me. And it wasn't like I was arrogantly trying to say, oh no, you're wrong, I'm gonna do this. No, it was just that I was obsessed with wanting to be good at something and it's not good enough to just be good.

You also have to monetize it so that you can continue to do the things you love. And again, I always say for better or worse, but my passions would switch or a career would end for me and industry would end for me and I'd have to switch again. And there's a lot of reasons I would have to start from the bottom. And I always had to figure out, how do I actually avoid the 10 years everyone's telling me about how do I just start a hedge fund and be successful at it?

Or go straight to the top of performing all over the world at standup comedy or go straight to the top of being an entrepreneur in an industry that was already crowded. So these are key things. And again, it all starts with, I was passionate about something and I needed to develop the skills, not to be the best, but to monetize enough skills to monetize, but I also need to understand the skills of monetization, which is a different skill set completely. And so this book, Skip the Line, is about how do you be not the best in the world at something, but okay, maybe in the top 1%, which is a very much larger group than being the best at something.

And then how do you also monetize whatever it is you're interested in? If you're interested in gardening, how do you monetize it? If you're interested in making, if you're interested in the sports, how do you monetize it? If you're interested in comedy or podcasting or writing or finance, how do you monetize it?

It's not so easy. And so I wanted to write a book that covered both lanes as opposed to one or the other. 100% James. I mean, listen, it's oftentimes Fire Nation, the gatekeepers too.

There are the ones that are kind of poo-pooing and being like, oh, you can't do that. Like, no, there's a process you have to go through. Like, no, you just got to get into the back of the line. And I heard that over and over again, when I was deciding to start my first daily podcast interviewing entrepreneurs.

And these were from the, oh geez, these were from the gatekeepers, this is from Cliff Ravenscraft, the podcast, Mastermind. This is even from our dear friend, Jamie Masters, who was my one-on-one mentor. Guess what? They wanted the best for me.

They gave me 99% brilliant advice that I did follow. But they were both adamant that, John, you cannot do a daily podcast interviewing entrepreneurs. You will fail. Just do what everybody else is doing.

Get in the back of the line, do a once-a-week show. That's what everybody does. That's what you need to do as well. So get in the back of the line and just put in your reps and overtime.

Hey, maybe it's going to happen. But I said to myself, does anybody get good at something doing it once a week or four times a month? Like, I got to put in the reps. I'm a bad interviewer.

I'm a bad podcast host right now. I've never done it before. Let me put in those reps. And I had the passion.

I combined it with skills over time, because I was doing it every single day, which is James said, gave me the potential to make some money, the potential for that monetization. So you've developed a methodology behind skipping the line, James. Let's talk about that. I look back, not only through my own life.

Like every time I switched interests, what did I do to get in that top 1%. And again, as John, you and I have had conversations about and you discussed this even in your book, the Common Path on Common Success, it's not good enough to be the top 10 in the world. It's important to be good and to have skills. And let's just call it the top 1% to top 2%.

But that's a big audience if it's a very popular area. But it's also important to be unique. And that's how that segues into monetization. But let's just talk about going from scratch to being in the top 1%, which I've had to do many times.

Like I had to learn how to invest in order to be a professional hedge fund manager. I had to learn about writing in order to work at HBO. I had to learn about, you know, it's very hard to be a good stand-off comedian, as any comedian knows, or anyone who's even tried to get up on stage and make people laugh knows. Or being a podcaster, John, as you know, it's not, you and I both owe many podcasters who should just pack it up and never do a podcast again, because they didn't know what skills they needed to learn.

They didn't really hone their craft and so on. And again, I'll get to this in a second. But it's not a lot of books about learning, but nothing about how to monetize and learn at the same time. But I'll get to that in a second.

But just learning, there's this thing called the 10,000-hour rule, which is like, oh, 10,000 hours of dedicated practice, and you'll be the best in the world. This is just BS, and I hate it. Because right now, I'm 53 years old. What if I switch interests again?

I'm going to be 70 by the time. I'm good at telling. So I realize, looking back through my own experiences, plus the stories of many others, that I always literally skip the line by experimenting. So what do I mean by that?

Let's say, well, I'll give you an example from comedy, and I'll give you an example from investing. So in comedy, everyone was telling me, you can't do this. You need lots of hours and hours of stage time. You need to know this, this, this, this.

So and when you're starting out, you can't get a lot of stage time, because none of the comedy clubs know who you are. So what I did was an experiment. And by the way, an experiment should start with a theory. Like, hm, if I do this, will I learn something?

Will I get better? And if I do x, y, and z. And other qualities of an experiment, it should be super cheap, because you're going to be doing lots of them. And it should be real easy to set up and not take that much time.

And it should have very little downside, in fact, no downside, but it should have enormous upside. So as an example, I did lots of experiments when I was trying to get good very quickly at stand-up comedy, which is a very difficult skill. And I went one time, I went on a subway, and I videotaped the whole thing, so I could watch myself later and learn from it. But so I had someone come with me.

And I remember going on a subway and saying, I was going to do stand-up comedy on the subway car, because you can't find a more hostile audience than a New York City subway at rush hour. Everyone's returning home. They're miserable. They do not want to hear you telling jokes on the way to like Coney Island, all the way from Manhattan.

And so I went on the subway, and I told my friend who was videotaping me, you know what? Forget it. There's zero chance I'm going to do this, because it seemed really scary, and everyone looked kind of mean. But then I asked my friend to turn on the video camera, and let's just see what happens.

And then I just started doing stand-up. And every stop, I would switch to a different subway car. So I had lots of different audiences. In a sense, I had a lot of stage time extremely quickly.

I learned how to deal with hustle audience. I did this more than once. I learned how to get very quickly to the left, because people are constantly, you don't have that much time to get their attention. So you have to get to the left as quickly as possible, like a good comedian should.

But I wasn't doing, I wasn't able to do it that time, at least in clubs. So I learned on the subway. And so there was no, what's the downside to that? It was free, or the price of a subway token.

It didn't take that much time. That first time I did it for about two hours. And the worst case scenario is a bunch of strangers heckle me or whatever life he cares. But I was scared anyway.

And then the upside, actually it was enormous, because while I was doing it, I was thinking to myself, you know what? This is almost like a weird monologue for a late night TV show. So the next time I went down to the subway, I brought a friend of mine, you might know AJ Jacobs. He had just written a book.

So I interviewed him on the subway. I mean, interacted with the other people on the subway. I interviewed him about his book. I had a musical guest, which was someone banging on garbage cans.

Like they were drums in the subway station. And I created a whole late night TV show format out of a subway, which I then pitched to an agent. So that was a second experiment that came out of that. The agent said, no, this is not for me.

But there could have been, which is, that was my worst case scenario. But there was huge upside there as well, which is I could have been a late night TV show on a subway. So these experiments are kind of fun. They taught me a lot.

They have huge upside, but most of them, like all experiments, most fail, which means you get the downside, which is still not bad. And at least I get a story out of it. Another, I'm always in the middle of maybe five to 10 experiments at any given point. Well, James, let's hold on for a second.

I want to get into another experiment because I think that these are super critical because people can actually now picture themselves doing these experiments in different places, where again, I want to go through these things. You need to do experiments for our nation that are super cheap that have little downside, but potentially even no downside, but enormous upside, like enormous because you're actually getting skills that you could leverage and scale in the future. Because what is really the downside of some random subway car in New York City going to Coney Island just being like, this guy's not funny. Like nothing.

Of course, maybe you aren't funny because you're still putting in the reps, you're still doing the thing. Like it's super cheap, little to no downside with enormous upside. In Fire Nation, we have another one of James experiments, plus some other amazing things you don't want to miss. When we get back from taking our sponsors, are you working around the clock to build a business?

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So James, I loved your first experiment example. It was just fantastic. I was literally picturing you doing that in the subway with the garbage cans banging. I mean, it's just like I love how you painted that visual.

And just letting people realize that this is literally where you can start, not only where you can start, where you should start. And I interrupt to you when you're about to share another experiment. So take that away. I started writing for the street.com back in 2002.

They were a popular website about investing and finance and stocks. And I wanted to do an experiment. So I wanted to basically, there were a lot of bloggers out there, random bloggers with no traffic, who would blog about stocks and investing? And some of them were good, some of them weren't.

But every morning, I wanted to just, I called it the daily blog watch. And I would basically link, here are my 10 favorite blog posts from this morning. And I would maybe put one or two sentences of why it was my favorite. And I would link to them.

And so why is this an experiment? Well, first, the street.com was very nervous about linking out. And my argument was no. If people like the first link, they'll come back to the street.com to see the second link, and so on.

And then they'll come back every day to see the daily blog watch. What they miss. So that was experiment number one with that. And it was good for me because it took 10 minutes to write this article, as opposed to many articles.

So it became the most popular article every day on the street.com. So that was experiment number one. And it allowed me to experiment with, you know, get better at what this was my first professional writing job. So it allowed me to get better professionally at having ideas that could work and formats that could work for writing.

And so I went on to do this for the Wall Street Journal the Financial Times and other sites. Second, there was an experiment here as well, such as that I didn't realize how much traffic I would be driving to all of these bloggers. And so I built this really nice community of bloggers that knew me really well because they could always tell when I linked to them because the traffic would shoot up to their blog. So when I several years later, when I started a business in this my own kind of financial media internet business, it was called Stockmaker, I wrote to all of these bloggers that I had been linking to for years.

And I just said, hey, check out my new site. Well, of course, they then blogged about it and blogged about it favorably. Because for years, I've been building in this relation by driving traffic to them. So that was the experiment worked years later when I built up this huge network and the experiment of asking them to then asking all these bloggers to go to my brand new website.

I had a million subscribers the first month that I released. So in that business sold very, very quickly. So that was an example of another experiment. Or let's say a friend of mine, he'd really love to quit his job and maybe start a restaurant.

Because he's an amazing cook. He's really good at making any kind of like pork or sausage product. And his goal maybe is to own a restaurant. But that's not an experiment.

Like owning a restaurant is a big commitment. So I was like, why don't you upload a menu of like with one item on it, like some kind of pork sandwich or whatever, and upload it to Uber Eats and allow people to order delivery for a day or two and work out of a cloud kitchen, like a commercial kitchen. And we know you have friends in the restaurant business who have to use their kitchen for a day. And low and bold, it's just an experiment.

It takes one day. He would be cooking anyway, no downside. Maybe the worst case is nobody orders. And he got a ton of orders and people loved it.

So now he's actually considering the path to leaving his job and becoming a restaurant owner or starting a restaurant. And just starting a delivery business or a food truck business. The world is open to him because he knows people love the product. And that was just an experiment.

So you can do it. And by the way, it doesn't have to just be about business. It could be sometimes I'll do a blog post just to experiment to see is this getting more interaction than, or do an article or something? Is this getting more interaction than my usual post?

That might be a topic for a book. So if I'm thinking of pitching a book, I might do a mini version of the book as an article and then demonstrate, oh, when publishers ask me, I can demonstrate. I say this at five times as much as many page views as my typical article. So I know people are interested in this.

That was an experiment. So you can experiment in anything in life, really. I once wanted to learn about Kickstarter. So as an experiment, this is when Trump was tweeting.

He wants to buy Greenland. So I didn't know anything about Kickstarter at all. So I figured, OK, I'm going to do an experiment. I'm going to start a Kickstarter project where I need to raise $100 million to buy Greenland.

And the experiment also allowed me to research Greenland. I didn't know why a president of the United States would want to buy Greenland. Now I do know. And it allowed me to experiment with writing.

Because instead of just writing a typical article, like here's why Trump wants to buy Greenland, I did it in the format of a Kickstarter project while also learning about Kickstarter. And it was successful enough. I don't want to say it was successful, like yours Kickstarter project with the Freedom Journal. But people started.

I was up to several thousand dollars before Kickstarter shut me down because they realized I was not serious about it. And they didn't want to get the charge back of these on the credit cards. But so that was my downside of the experiment. My upside was I learned Kickstarter.

I learned about Greenland. And I expanded my repertoire of writing techniques. And writing formats that are interesting. So you could do experiments with anything in life, whether it's relationships or products or books or businesses.

I mean, I do experiments that have nothing to do with business but have to do with skills. So like if I want to get better at chess, OK, let's experiment playing with this random opening that is very rare. And let's see what happens. Do people know it?

Will this improve my chess? Will I win games? It's just an experiment. So these are all types of experiments, not just for business, but to get better at skills.

And so I call it in the book, I call it the 10,000 experiment rule. But if you do 100 experiments in the area you love, you will be super successful in that area. I know this for a fact. I've done it over and over and over again.

And then I have other concepts too, like break down a scale into microscales. Like John, you know this more than anybody. Podcasting is not just about uploading an audio file to the right to Apple and now you have a podcast. To pick a podcast, there's no such skill as podcasting.

There's a podcasting is like a basket of microscales. There's interviewing. There's getting guests. There's monetizing and getting advertisers or affiliates.

There's getting audience, building audience. How do you build an audience? There's the four. Do you have any kind of consistency in the format?

Like there's kind of developing a good format. Or entrepreneurship. There's no skills entrepreneurship. There's a bunch of microscales.

Sales, negotiating, management, marketing, ideation, execution, leadership, and so on. So if you divide a skill into the microscales, you might not be able to learn all the microscales, but you will be able to learn enough of them sufficiently to be in the top 1% for the overall intersection of those microscales, which is entrepreneurship, for example. Or chess, or comedy, or whatever. So comedy, again, there's one-liners.

There's crowd work. There's stage work. There's absurdity. There's storytelling.

There's mic work. There's tri-building in the audience. There's dealing with hecklers. So again, it's important to identify the microscales.

And then there's something that's related to what you talk about in your book. You have a chapter on finding a mentor. Well, I call this the plus, minus, equal rule. Find a plus, which might be a mentor or a virtual mentor.

Find equals, people who challenge you, who are interested in the same thing. You are around the same level. Like when I started podcasting, John, and you were doing it for a year, we started to know each other. And you, me, Pat Flynn, a few others, we were challenging each other, but also exchanging ideas about best practices.

That was the equals level. And then there's minus, which is almost the most important. Einstein said, if you can't explain something simply, then you don't really understand it. So I always make sure I'm a teacher as well as a learner.

And so I can teach what I learned that helps me to understand it better. So for instance, whenever I want to get better at chess, not only do I find my plus, someone to give me lessons, who's a great player, and not only do I find my equals, which are people my level to play, but I also start giving chess lessons. So I drill into myself the fundamentals and make sure I'm teaching well, because that makes me understand better. So plus, minus equals is another important skill.

And I list like 20 skills like this that are important for really quickly, getting to the top, no matter what you love, getting to the top 1% in that area. And then the book also gives various techniques on monetizing. Like you have to know certain persuasion skills. You have to know how to think about businesses and entrepreneurship and so on.

So I have one chapter for instance, I call the spoke and wheel approach, which is, and John, you do this very well. Thank you. Podcasting is the wheel. Podcasting about entrepreneurship is the wheel.

And then look at all of your different spokes. Obviously you have the podcast, but then you have courses about podcasting, you have the podcast with Paradise Community. Affiliates, journals, books. So many things, those are all the spokes.

And even the IRS, as the average multi-millionaire has seven different sources of income. If you just relied on your podcast advertising income, that's only one source. And that wouldn't be enough to really build wealth. And when you're breaking out on your own to do a skill in such a unique way, you need to basically be self-sufficient and you need multiple sources of income to do that.

So that's the essence of the book. And then altogether, I have 23 different techniques for quickly skipping the line and getting to be in the top 1%. And then monetizing it. Fire Nation is why I love James.

He's bubbling over with ideas. He's bubbling over with opportunities. And he just kind of like, honestly, it's kind of like that old fable with a king with no clothes. And he's just like, guys, this is so obvious.

It's just like, why is your mate this complicated? Like why is your mate this confusing? It's just like, that guy's naked. He doesn't have any clothes on, like stop pretending.

Like, and this is the world that we live in. It's like, people who are pretending there's like, they put up all these berries for them. It's like, no, just do experiments. You want to be a comedian?

Get on a subway car and crack some jokes. Like literally. This is like one thing I tell a lot of people when they are in these traditional past two. They're like, oh, like I watched Grey's Anatomy.

I want to be a nurse. It's like, oh, so you want to work from 9 p.m. to 9 a.m. to the first five years of your career just changing bed pants.

Like you realize that's actually what a nurse does. So it's like, go and like do the thing before you like commit days, months, years of your life to like, you know, being educated or doing this or doing that. It's like, no, this is about skipping the line and figuring things out quick. Fail faster.

It could be used to build skills. So like, for instance, there's this, you know, the high jump in the Olympics. It's only a big sport. People used to do to jump over the high bar.

They used to run facing towards the high bar and then pick up their legs and jump forward. And then this one guy was like, well, I have really long legs and I keep hitting the bar. I can't do it. So he did this weird thing.

He jumped backwards and he was like a mediocre high jumper for his high school team. He started jumping backwards and his name was Dick Fosbury. Now it's called the Pausebury Flop. Two years later, he won the Olympic gold.

He did an experiment of jumping backwards over the bar. Now everybody does it. He won the Olympics. Nobody believed him that he could do it.

People said you can't do that. And then he skipped the line. He won the Olympic gold. Watch me.

I love this whole concept of experiments, the 10,000 experiment rule. And I love how you wanted to detail to about making people pay with their wallet to prove the concept and give the example of what I did with Kickstarter for the freedom journal. And yeah, guess what? We crushed it.

$453,000 in 33 days became the sixth month of a publishing campaign. And we made the journals. But guess what? If I'd gotten $43, I never would have spent the time, energy, and effort creating the journal, getting it manufactured, doing all the things that would have taken like two to four to six months of my time and not to mention all that money and effort.

So this experiment on a micro scale is so critical. So James, we've been talking for a while now. You've given some great examples, some great experiments, some great real actionable advice. Where can Fire Nation go to learn more about this book to buy this book?

And by the way, Fire Nation, don't just buy the book itself. Get the audible version as well. Because one thing I always share with James is something that he does super cool is his audiobooks always have just different things. You tell James even admitted he's a little bit of a ramble sometimes.

It's nice that he'll get off on these kind of ramble things on his audiobook. That's not even in the actual book itself. And so it's always important to get both because there's gems all around. So James, take us home, brother.

Where can Fire Nation get this book? Well, anywhere you buy books like Amazon or Barnes and Noble or whatever, or audible.com, the audiobook is telling me all because I always give extra content in the audio or you can buy both, whatever. Can I tell you one more experiment? So you know, Charlotte Me and the God, he's a radio host in New York City.

Has like an urban hip hop kind of show, 10 million listeners. So I had an idea for him for a book he should do. And I don't really know him. And I sent him my idea.

I always write 10 ideas a day to kind of grease the wheels of my idea muscle. And my idea was that there was a book this guy could write and 10 chapters. And I sent it to him. I always like to have an abundance mindset, send, you know, share things.

No one's going to steal my idea. I always want to share things with people. If they do steal my ideas, I'm abundant. So I'll have more ideas.

So anyway, I shared this idea with him and the outline in the chapters. And he said, he wrote back right away and he said, this is great. And I said, no, no, no, I just do this. I got this is for you.

You should write this book. And every time we readress it, he always said, oh, man, help me with this. Like, can you do this with me? And now it's almost a year later.

And our audio book that we did together came out. It's like the top 10 selling nonfiction books on Audible. And that was the result of an experiment of just sending ideas to this guy I vaguely know. And it worked.

It like created out of nothing. That's what happens with these experiments when there's upside. Worst case scenario is I would have learned something. Best case.

It happened, which is that became the best selling audio book on this topic on Audible. So that's another, Richard Branson, also great experimenter. He wanted to start an airline. Everyone told him, you can't do that.

You don't know anything about airlines. And you're like a 27. You own a record store. You're a 27 year old guy.

So he says, OK, well, everybody says I can't do this. So he calls Boeing. And he says to Boeing, can I borrow an airplane, preferably a 747? And they're like, who are you?

You're just this 27 year old record store guy. And fortunately, he had persuasion skills. And I write a chapter on persuasion in the book as his key to monetizing. But he said, listen, there's a government controlled monopoly, British Airways in England.

You have no pricing control over your competitor. So what's harm is it to you? If you just let me an airplane, I'll return it in a year. And so they're like, hmm, all right.

And so you've got an airplane. He managed to get a landing strip at Gatwick Airport at JFK. And now he has an airline for almost no money. I mean, Fire Nation, this is the thing when you think outside the box, when you just try a bunch of things like these 10,000 experimental rules, I mean, this is the process that James is going to walk you through.

And you know this Fire Nation, you are the average of the five people you spend the most time with. And you've been hanging out with James and JLD today. So can you please, please keep up that heat? Make sure you head over to eofire.com.

Just type James in the search bar because we've done a bunch of episodes together on eofire. They'll all come up. They're all amazing. Listen to all of them.

You'll love them all for obvious reasons. But the links in the time stamps of everything we talked about will be on that show on this page as well for today's episode. And make sure you head over to wherever you buy books or audio. And guess what?

Get this book. This book skipped the line needs to be on your two read list in 2021. James, thank you for sharing your truth, your knowledge, your value with Fire Nation today. For that, we salute you brother and we'll catch you on the flip side.

Excellent, John. Thank you so much. And hello and goodbye to Fire Nation. Hey Fire Nation.

Today's value bone content was brought to you by James. Fire Nation, I worked 480 hours to write my first traditionally published book, The Common Path to Uncom a Success. It is now available. It is absolutely the best work I've ever done.

It's a culmination of 3,000 interviews over the past decade for entrepreneurs on Fire. Please learn more over at uncommon success book.com. Uncommon success book.com. Your awesome Fire Nation.

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