Skittles. An Effie Best-of-the-Best Winner

What this episode covers

"Apologize the Rainbow" was not a reactive, crisis-communications campaign. It was a strategic decision to positively highlight the negative passion of fans and convert it into positive energy for the brand. Mars/Wrigley Chief Brand Officer, Rankin Carroll and DDB Chicago's CCO, Colin Selikow, share the backstory to this Best-of-the-Best Effie Global Grand Prix winner. See the creative work on our website at onstrategyshowcase.com.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 51 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on May 4, 2025.

What is this episode about?

"Apologize the Rainbow" was not a reactive, crisis-communications campaign. It was a strategic decision to positively highlight the negative passion of fans and convert it into positive energy for the brand. Mars/Wrigley Chief Brand Officer, Rankin...

Can I download this On Strategy Showcase episode?

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