Skittles’ Live Super Bowl Stunt and Now ChatGPT Has Ads?: EP 019 episode artwork

EPISODE · Feb 5, 2026 · 10 MIN

Skittles’ Live Super Bowl Stunt and Now ChatGPT Has Ads?: EP 019

from Marketing, Machines & Mischief

Think Super Bowl ads end when the game does? Think again.Big news: OpenAI and ChatGPT are about to start testing ads, opening new possibilities (and a $250k minimum) for the biggest brands. Plus, newsletter ads are making a major comeback, catching many by surprise and proving that some “old school” marketing tactics still pack a punch. And in true industry fashion, Skittles is prepping to air a live(?) Super Bowl ad from a real customer’s front porch - complete with some celebrity mystery. FRODO!Matthew and Chris dissect innovative campaigns like Michelob Ultra’s Rocky-inspired Super Bowl spot and take a candid look at the imposter syndrome lurking behind creative success.Whether you’re a marketer, advertiser, or just here for some strategic mischief, this episode is packed with the trends you need to know and the laughs you didn’t expect.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

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Skittles’ Live Super Bowl Stunt and Now ChatGPT Has Ads?: EP 019

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