Sky Sports and Shoot The Company on using sports media for cultural change

The third speaker session at the Broadcast Sport Content Summit, held at Dock10 Studios, MediaCityUK. Sara Butler at Shoot the Company and Steve Smith at Sky Sports talk about what broadcasters, production companies and sports organisations are doing to help facilitate cultural change and raise awareness of key issues such as gender and racial inequality and social media bullying. Hosted on Acast. See acast.com/privacy for more information.