Slainte Mhath! Highland Whisky Festival

Since its launch in 2015, the North Coast 500 has succeeded in making the northernmost part of the Scottish mainland a must visit tourist location. The 516 mile route that begins and ends in Inverness was always there, but it took a scheme by the Highland Tourist Initiative, supported by Visit Scotland and the Highlands and islands Enterprise to bring together the quaint villages, local hospitality, and some of Scotland’s most breathtaking scenery into one must see tourist destination. And the plan worked. Tourist destinations and local businesses along the route reported record increases in visitations and sales in the very fi...