Sleep is the Ultimate ROI with Dr. Elie Gottlieb

In this episode, Dr. John Torrens and Dr. Elie Gottlieb discuss the vital role of sleep in entrepreneurship. They explore how factors like alcohol, cannabis, and light exposure affect sleep quality and, in turn, cognitive performance and innovation. The conversation addresses the 'sleep paradox,' where entrepreneurs often sacrifice sleep to advance their ventures despite its crucial role in creativity and emotional regulation. Practical strategies for improving sleep are shared, including Cognitive Behavioral Therapy for Insomnia (CBTI), strategic napping, and personalized wind-down routines, highlighting the long-term benefits of quality sleep for sustaining success in entrepreneurship.  About Dr. Elie Gottlieb:  Dr. Elie Gottlieb is a sleep neuroscientist with over 10 years of sleep, circadian rhythm, and neuroscience research experience across academia (clinical neuroscience) and industry (Fortune100and startup). He is currently the Head of Applied Sleep Science at Sleep Score Labs, aB2B consumer sleep tech company offering evidence-based sleep APIs and R&D services to characterize and improve population sleep health. Prior to joining Sleep Score, Dr. Gottlieb led a team of researchers at Johnson & Johnson working on the Lake Nona Life Project, a multi-generational study aimed at identifying behavioral health factors that contribute to long-term health and wellness. He remains a Visiting Researcher at the Florey Institute of Neuroscience and University of Melbourne in Australia where he investigates associations between cerebrovascular disease, neurodegenerative disease, and sleep-wake dysfunction. He publishes what he preaches—leveraging user-generated big health data, he has over 50 peer-reviewed publications, conference abstracts, and book chapters. His areas of interest are in sleep neuroscience, consumer sleep and health technology, big-data, behavior change science, UI/UX, and science communication.