Sleeping Giant

In this powerful episode of Kinore's Real Business Conversations Podcast, we dive into the incredible journey of Erica Hargaden, founder of Babogue.Erica has transformed a personal struggle with her child's sleep into a "Sleeping Giant"—a global business that has helped over 5,000 families across 37 countries.This is not just a story of success; it's a raw and honest look at the strategies that took a passionate entrepreneur from surviving to scaling.This episode is a master class if you've found a gap in the market, are looking to scale a one-to-one business, or feel like you are giving away too much of your expertise free of charge.We also delve into the benefits of delegation, virtual assistants, whether or not you should advertise your prices upfront, and balancing the demands of social media marketing.Press play now to hear how a simple service became a world-class brand.THINGS WE SPOKE ABOUTErica Hargaden’s personal journey from sleep struggles to founding Babogue.Transitioning from a one-to-one consultancy model to a scalable, online business.Launching the “Sleep Series” and moving into a subscription-based model.Social Media strategies, including Instagram, LinkedIn, and considerations for TikTok.Hiring and working with a virtual assistant, and the challenges and benefits of delegation.The value of mentorship, networking, and business support programs (e.g., Acorns, Enterprise Ireland).Funding the business: grants, investment, and self-funding.GUEST DETAILSErica Hargaden, Founder and CEO of Babogue.With a background in accounting, law, and event management, Erica never intended to become a sleep consultant. However, after giving birth to her first child, she found herself struggling to get her baby to sleep, was exhausted herself, and was told by a professional that she was "a woman on the edge." Help came via a much-needed intervention from Erica's own concerned mother, who helped find a way to get her baby to settle and start sleeping through the night. This was a lightbulb moment for Erica, and her passion and respect for "sleep" was ignited.Despite having no medical background, she spent four months researching and completing the most robust training course she could find globally. This led to Erica launching a small one-to-one coaching business from her home, which has since grown into a global, multi-stream company that has helped over 5,000 families across 37 countries.Via Babogue, Erica’s mission is to instill a deep respect for sleep, empowering families with the tools they need to live happier, more rested lives.Learn more about Erica Hargaden and Babogue here: https://www.babogue.com/ABOUT KINORE - AWARD WINNING ONLINE CHARTERED ACCOUNTANTSKinore is an award winning and innovative online Chartered Accountancy service that takes away the worry and headache of running your own finance and related business services functions. Kinore’s services include:Accountancy ServicesAnnual Compliance & Year-EndOnline Bookkeeping ServicesVAT ReturnsPayroll ServicesManagement AccountingXero Conversion & TrainingCompany Secretarial ServicesCompany Formation IrelandCompany SecretarialVirtual OfficeBond for Non-EEA resident DirectorsRegistration Of Beneficial Ownershiphttps://kinore.com/ ABOUT YOUR HOSTThe host of this podcast is Larissa Feeney, CEO and Founder of Kinore, an award-winning online accountancy and business services firm based in Ireland. Lasissa’s journey is notable, starting in hospitality before transitioning to accounting, where she qualified as a Chartered Accountant. Driven by a vision to challenge traditional accountancy and leverage technology, Larissa founded Kinore in 2015, establishing Ireland's first online, remote-first Finance and Business Services company. Under her leadership, Kinore has received numerous accolades, and Larissa herself has been recognised with awards like 'Accountant of the Year'.QUOTES FROM ERICA HARGARDEN"Unless somebody is paying you, you don't have to solve their problems.""Don't be the person who holds yourself back. Feel the fear and do it anyway.""I spent four months researching how to become a sleep consultant.""The followers mean nothing. Not everyone following you is buying from you!""If you don't take time out to work on the business, you will get drowned in working in the business.""I had a limit, and I needed to respect that limit so as not to burn myself out.""I'm not going to lie; I was absolutely sweating buckets."Keywords#kinore#podcast#businesspodcast#LarissaFeeney#EricaHargaden#BabogueTopic-Specific Hashtags#entrepreneurship#businessgrowth#businesstips#businessstrategy#worklifebalance#entrepreneurmindset#burnoutprevention#delegation#virtualassistant#socialmediastrategy#digitalmarketing#conversion#marketingtips