EPISODE · Nov 4, 2024 · 59 MIN
Sleeping with Servers
from Standard Deviation Podcast · host Denis Golubovskyi, Juliana Jackson, Simo Ahava
From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: Cookie Access With Shopify Checkout And SGTM by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeStape's blog: https://stape.io/blogStape website: https://stape.ioMeasure Slack: https://www.measure.chat/Connect with Denis Golubovskyi This podcast is brought to you by Juliana Jackson and Simo Ahava.
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What this episode covers
In this episode of Standard Deviation, Juliana and Simo chat with Denis, co-founder of Stape, about server-side tagging. They cover why it’s gaining traction, debunk myths like “it bypasses consent,” and show how better tagging can boost data quality. Dennis explains how even small teams can implement server-side tracking without a deep tech background and shares Stape’s recent analytics and education projects. They also touch on Nordic weather, Denis’ journey in scaling a company, and simplifying backend processes with a “one-button” approach. Expect insights on GTM, some Scandinavian life stories, and a few of Simo’s spooky encounters!
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Sleeping with Servers
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