Welcome to another episode of our serious SLG V-RAPs by Super Luxury Group, where we connect with some of the most interesting players in the Luxury market. My name is Avro, and today we'll be having with us a very special guest. His name is Dal Enard, and he's the CEO of Nuvalari Lenard. He will be talking about how he got into the Luxury Yat industry as a reference for the design and the creation of Luxury's brand as well as the importance of building your personal branding in such a saturated market.
It's going to be a very beautiful conversation with lots of insights for those learning on how to get your connections built up and everything in regards to the Luxury space. Thank you and enjoy. Oh, thank you for inviting me. Thanks for joining me.
I was making a quick introduction about you, how you see all the designs, how you all are in the art, how you guys are taking home interior and exterior design for Luxury Yat, who are actually building a full brand. So why don't you tell us a little bit about your story, how you got there, anything you want to share with us? That's when I'm five years old and I'm with my father in Cornati Islands, and I see the first yachts coming in and dropping the anchor, you know. I just thought these were some objects from another world.
They didn't look like boats, fishermen's boats or little sailing boats, but they really looked like a design already back then in the 70s. So that kind of got me pregnant for the rest of my life. I love it. Then you know, going through school and studies and always thinking about yachts, always voting, always sailing, always trying to be near this environment or yachting until probably around H22, which is 30 years ago.
Yes. I'm a partner, Carla Noolari, who is a lifetime partner in business and we started back then and officially we are 27 years old, but then officially we are 30. And that's amazing because your job is beautiful. I'm looking at all the designs that you've done.
It's very mind-blowing. My question to you is now that you are so involved and you've been doing this for so many years, from interior design, everything that is going on. What will be now one of the things that people are actually asking the most, like what's something that's becoming trendier and trendier? I'd say we are making trends.
So probably the next trend will be something we as a studio will put out because obviously we started so many trends so far that I don't think that I will today talk about any trend that is existing. I'm more looking like what's the next trend I can actually bring up with. There is a trend of taking voting into a real estate level because the seat itself and the boat as a machine got generally less important and you will seldomly see both being intentionally a machine first and then a real estate. It's actually happening the opposite.
So this tells us not that people don't like the seat but they just don't think that they have to use the boat in every condition. Electronics and all the rest of knowledge and access to information that we have today allows us to avoid mostly the bad weather or not even using the boat in the situation where it can even come to bad weather. So you are not any more a sea man, you are more a tourist on your yacht. So I have to say it's for a boater that's not a nice trend but it's understandable.
Not everybody is born to be a sea man. Most of them are just like the leisure of the sea. So they are transforming you up into more of a leisure sport rather than a dynamic and adventurous sport. Saying that I can immediately deny myself because there is a little trend of boats that are becoming even more adventurers.
There are explorers and vessels that really can go anywhere. So within this trend stepping back from the sea, actually there is a little trend of even forcing people to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to even a contraposition. And you would say how is possible that the two so up wasn't trends can coexist but they do and that's what's nice about this job. I love it to their real estate involvement.
Obviously on a smaller scale, because we haven't ever, see yet a real estate that allows us budgets that we use on yachts, obviously. And I think that's a question or two, you know, because you can't see the house in the same level of your luxurious expression as the boat, you know, in reality, you can always justify the house, and the boat is very difficult to justify with any reason, actually. Right, right. Have you come across these boat houses that are becoming treasure and treasure?
There's one the yachts house in Miami, where it's an actual villa that is floating in the ocean. Obviously it's completely different, but it's like a mix in between boat. What are your thoughts about that? Those are, well, that's not really boat anymore.
It's like a kind of a floating house. I wouldn't say I have any experience with that, but yeah, we monitor that. We understand that there is a trend of being close to water at the end of the day, even on the water, because if you were just ones going across the ocean, you understand how crowded we are, where we are, and how much space is out there that is completely unused, you know, and that's really what you can see and you understand it with your own eyes. That's what's the most amazing about the whole world in the ocean, because it's so open, and there's so much to do and to have your own yacht designed, the way that you want it, is what makes your adventures.
You've been doing some amazing experiences as well, from going from Spain over to for Lagerdale, and you know, you're one of your yachts, that's beautiful, like that's getting into adventure with your own yacht. I think that's actually a small ocean. There is a bigger one on the other side. I'm sure, I'm sure.
You have found a lot of stories to share that are mind-blowing, but done, where is your demand coming from? Where do you find this clients, and how do you promote your services approach? Well, you know, one thing that speaks for our work is already all the floating work that we have around the world, you know? So if you go around every marina, any marina around the world, you will probably find an Ula Rilanard in it.
So I often have fun with my son saying, if you ever stay without money and cards and you don't know where to go, just go in the nearest marina fight, find the dad's design, tell that you're dead, design it, and you're gonna get probably a freelance, and probably go, five times to get your back home. So this is obviously our display, you know? And that works as a time time, you know? It goes from owner to owner, that's one way to do it.
Second is loyalty to certain professionals in the business. Can I name some? Is that a problem? Of course.
For example, we work recently a lot with Moran, the opt-in chip. It's a kind of a team, and that's the second way of doing a business in this sector, in this market. The third one is a little bit more of a guerrilla marketing, you know, like I strongly believe in social media, I strongly push a personality, and the frontman, if you want a face to the company, and I believe that this is developing into a more human, first touch, you know, a company is a company, but business with us, we always mean years of involvement between all parties. And you better like a person you're gonna work with, you know, and you can somehow judge already from social media, who's who, and who's doing what?
And seriously, I don't feel I'm actually, even doing it, I could actually be more involved in that, but time, of course, it's more precious on the other side where you have to work. It's not just fun of social media that you live for. No, that's awesome. So this is beautiful, Dan, you know, you do an excellent job because you were telling me about how, and now it's more important to have a face, also in the company, and not just the promoter in a brand, you need to put a face that people feel that human connection because sometimes we disconnect when there's so much, you know, involvement with brands and so much competition these days because people get overlooked with so many brands and so many products.
So when they see a face, they get actually involved, you know, they actually see that human connection, and that's very important these days. So with that being said, I believe you do an excellent job during the personal brand. This is something that we discussed both of us, that it's kind of like the only way to maintain that relationship. And with that being said, you know, I believe that when you do some storytelling, when you actually start telling more about not only what the brand is all about, but your personal stories, people connect.
So what are some things that, you know, throughout all these years in your career, these experiences that you would like to share with the audience, things that people can take to stay with. Still strongly believing in apprenticeship, you know, if you wanted to be an architect in the past, the best way was to really make a very famous architect to try to be next to them and see how he's doing, you know, and then it would become his school. It was the same with painting, it was the same with sculptoring. You remember that we would all say, this is a Michelangelo school, this is a Botticelli school, this is a Rembrandt school, you know, it's the same in this, you know, it would be very advisable for a young musician to try to start in a kind of a band, or it just bringing boxes for a band around the stage in the beginning, you know, right away close into the happening, you know, even on the side and in a silent role.
So I think that it's very difficult to become somebody in any business without experiencing some of this through a tutor or somebody that you choose to be as close as what you want to be one day, you know. And in this past world today, people want an overnight success, you know, and suddenly it seems like, you know, in music, you can do it with your Apple and there is a hit and with a design, you can do it with a 3D program and everybody will want to build that boat, but unfortunately then the cold shower comes and it's not like that, you know, you still would have to do a conservatory, learn the instrument or more instruments, you know, and then probably we will be able to write a decent music and it's the same in architecture and in design. You should use this tool for the first thing that you want to do when you want to express your design way before you go on the screen with a 3D program, you know, it's called Pencil and it's very cheap and it does like. No, I'm done.
I definitely love talking to you. I mean, you were supposed to come in the way to Miami to the, you know, for Laredo, yes, sure, but it's not happening. When are we going to see Miami? I would love to connect in person.
Look, Miami is a place I'm strongly connected to. I really like the place I have been going there for 25 years. I don't know even how many times. I've seen it in different shapes and costumes, you know, the town was going in all kinds of directions.
I'm missing it. And yeah, this is the first year in my life in recent 25 years. I would be probably once a month in Miami in a normal circumstances. Absolutely.
Now, but then it was a pleasure talking to you. Definitely looking forward to seeing you Miami. So let's hope that this will happen soon. And we'll be in touch.
I really appreciate your time, like always. Well, thank you very much for this invitation and let's do it soon again. For sure, if one last thing done, if they want to contact you or reach out to you, we're fine with you. Well, our letter is on the web, but you have everything on the social media as well.
You can just drop me an Instagram or Facebook to the studio, to my personal account. That's where we get more contacts today than we do through emails and websites. Actually, we could definitely delete our website. Amazing.
Amazing. OK, sounds good. So if anybody has questions, you can read me to that also to myself. And we'll connect.
And again, also pleasure done. We'll be in touch and have a great rest of your day. And thanks again for everybody tuning in today. We hope you enjoyed it.
And remember, embrace each beautiful success in life. My name is Alvaro and I'll see you next time.