Ladies and gentlemen welcome back to another SL2M. I hope everybody is doing excellent today because we're gonna bring you another exciting guest His name is Ray Corral He's based here in Miami and he's the founder of Mosai's Inc Which is a turn-to-operation architectural firm that specializes on designing manufacturing and installing all kinds of locks repurbs such as pools in the most incredible homes How are you? Well, that's very patient. Let's say I'm going straight to jail, but it's okay.
Very very beside Anyways, thanks for having me on your on your on your panel here. I've followed you for a while and very exciting to share with you What would you like to talk about today? I can't wait for you to hear what you have to say? Well, listen, I'm very excited first of all to have you here today because I've been following your work for a while And I'm really a big fan of the projects that you've been working on I mean you've been in the industry for 25 years And one of the things that really stood out is that you differentiate yourself from the rest by doing a whole turnkey operation Right like you design manufacture and install the whole product from beginning to end So I want to know a little bit about it like that.
That's a bit about yourself and what the most science thing is all about Okay, well, basically I started I came before from the music industry and then I got involved as when I wasn't touring and getting involved in performing I was doing some artwork with my hands. I was involved working with my hands. I started doing some mosaic work You know doing things for private homes little small projects here and there with people that I knew the business eventually started taking off with bigger Commissions and things that I couldn't do on my own to meet the deadline or the lead times that they were giving me and basically I had to start looking to collaborate with other artists and all that and that's how the business basically grew Mosaicist a Mosaicist the word per se is a person who designs a person who manufactures or person who distributes or sells mosaic That's what a Mosaicist is almost a is if you look it up in Wikipedia So that's basically what my company is where Mosaic is think and what we do is what sets us apart from everybody else in the industry Is here the United States? We're able to do in-house design work for our clients We're able to also do manufacturing in-house, okay, and we're also able to do the key is we're able to install it also ourselves so it's a full-turn key operation is a one-stop and So that's the reason why we're able to do such gorgeous projects and why clients trust us from the beginning all the way to the end Some of the projects that Mosaicist specializes in well I mean right now, I mean due to this panel and this platform of Instagram, you know, we have the largest social media Instagram account in the industry, so we clients have been reaching me from all over the world Even though we have sold projects in Russia, we sold projects on me unfortunately what's happening But back back then a couple of many years ago.
We sold many projects there We had you know Cypress London But recently in the last couple years since the panel or using the platform of Instagram is catapulted us to have this exposure of people who are looking for something more Than just looking specifically in the swimming pool industry because that's what we specialize in also and they're looking and I mean They reach out to me from all over the place And what we're getting is we're getting these people that are that are not celebrities and there well a lot of people on you Because we have we saw high-end products, but they're just beautiful projects beautiful beautiful homes in the middle of nowhere Right now we're working on projects in Middlesex, North Carolina, and there's nothing in the air It's a very unique business very few in the world do it Do it what's been something that you've been doing consistently that has helped you grow your page content is king You know, I mean if you have the you have content and you're able to produce content And and able to put the content in a media format such as videos and beautiful pictures and things like this This is what people are actually looking for my clients I tell them to go to the Instagram because they're with the phone which they're normally traveling They're not on the computer. They're not on a laptop They're normally traveling with it normally on a phone most of the time or driving around and the platform that the actual layout of Instagram Let's them flip with once you know, right and let's see gallery So if you look at my feed my feed is a gallery of our work It's the template the easy way to look at the template we do have a website we do have Facebook But that the templates are not easy for our kind of clientele to quickly look through it's a powerful platform collaborating with influencers like you is also Huge and then again, thank you for having us, but then again going back to what's help us grow Well, it's been over 25 years of business a lot of projects that we've done And then it's three years that I've only been on Instagram three and a half years Maybe more than that and and I've been able to dominate simply because I've been able to put together amazing content It's been the hardest thing about working in this industry because it's also very competitive Mm-hmm. Well, it's competitive But we're one of the few in the United States We're actually the only one in the United States that has the amount of designers that we have That we design in-house. We do modern we do old world.
We do Versace S designs We do it. We know all artwork and architectural artwork in-house. We don't outsource anything and then we manufacture also in-house You know, so we have full control of how we manufacture the colors the material that we have how we when we show the clients How we're manufactured we send them pictures and the videos of how we're doing it And then we also have our own installers See this is the reason why we dominate with putting artwork in architecture is because we're able to do a turnkey and then we warranty And we're liable for the whole thing and a lot of our work We collaborate a lot with designers But mostly a lot with direct directly to the clients and they tell us what they like the direction that we're going We have a way to qualify them. We have a way to figure out what is that they want by using Instagram?
Actually, they pick pictures of what they like and they're trying to fit in their pool for a person and then You know, but then again the communication the fact that we're here in the United States The fact that we do everything turnkey I mean it sets us aside from everybody So you mentioned about you know, what's going on with the competition or stuff like that and our book It really isn't any I mean you can go look at the some of the other manufacturers or maybe and they don't have the amount of Content that we have let's just say Yes, you kind of explain it But I just want to emphasize on one point because a lot of your business is also based on collaborations You have a big pool of designers and different people that work with you that specialize on specific things that relate to your clients needs Now, what would be a recommendation on going about building these collaborations building this network of people that want to work with you? It's a really good question And what it is is we like I said we even though we do murals and we do interior works We try to stay away from like mosaics and you know designing and remember we still artwork We're not in the business of selling a one solid color tile even though we do a lot of this But we sell a lot of volume So if some people might want to call us maybe for a small little section of a bathroom And we really don't specialize in that in small amounts without distributors and sell just material We are an art company is what we are an art mosaic company. So Basically what we really shine on is in the pool industry You know 80% of our work is inside swimming pools So we are masters at this and the way that we collaborate is we work with our pool builders and the pool designers To explain to them how to open the door To for having something more in their pool a beautiful finish glass beautiful finish But then again, you can also have a design and believe it or not to go back to the whole thing It all goes back to where we're at right now, which is they go to Instagram They basically you know tell their clients we know the owner or the founder of the company He's willing to talk to us directly about putting something beautiful in your pool go to his Instagram And if you see something you like then whatever and they go and they go and they go and they're searching like hey We really interested we like this video, you know, and then the next question is how much is it? I don't have fast.
Can you do it? And then we start from there? But the Instagram platform helps us, you know, get to those people and also helps the collaboration, you know easier It's not simple to explain artwork to client understand. No, it's super super.
Yeah Yeah, in regards to something that we really ask all our guests in the show is luxury the world luxury It means so many different things for every individual. So I want to know what it is to you Luxury oh my goodness super luxury like that. Let me see Luxury we use that we use that word I have a couple of videos and something that I know that that we edited and we use luxury and we use lifestyle and What it is we are pretty much we're selling a lifestyle. It's what we're doing.
We're selling part of a lifestyle It's basically what it is when going back to let's let's say swimming pools, you know You don't have to be inside your pool to enjoy it You most people are looking at it and if we can make it into artwork that you can actually it's like you can function it You can actually swim in it. It's almost like the metaverse, you know, you can actually look at it And you can actually swim in it So it's a piece of artwork and swim and you can't dive into or into a piece of art and that's hanging on your wall But having an architectural piece of artwork in your home. That's a body of water that you can see when you wake up in the morning I actually put a story today and that's my personal home. I live in a historical home I saw it I saw it and that was just me walking You know down downstairs and I'm looking at my little pool because it's a little courtyard and I'm looking at my little pool And I'm enjoying the artwork and even though I'm a founder of the company I still enjoy looking at at this piece which was the design was all taken from the original historical home That I have here and it has a couple of reliefs in the front of the house We took that design and we designed it and we did it on the bottom of the floor So, you know, it's a lifestyle I mean Luxury is what we are actually offering.
We're not you know, you might say we'll say a company or art But it comes together with a lifestyle the way you make the way you feel looking at it the way others You know communicate with you when they look at the artwork It's it's a very interesting word you brought up and we use it often, but what is it to me? I don't know luxury's mosaics. Let's say that's the best question I love it. Okay, I like style is great.
Now. I know that we we're also right now I'm your busy guy with lots of work ahead I just wanted to wrap this up by asking you what would be one of the main takeaways that you can share with the audience? So all the 25 years of experience that you've had there is one thing that you can share with the audience in what terms like in Like self-happening to yeah something that has helped you personally to grow over the years Something has helped me grow personally or my company. Yeah Oh, my okay.
Well, I mean it in regards to something that I can share with the with the audience that has that has helped my company grow Has been I basically found a niche in my in my business This will help me grow that that was like I said the big part of my company They were able to able to sell and do these architectural pieces of art is that again? We design it we manufacture it But so what I'll just a lot of manufacturers installing we put it in so this was a big thing that was missing in the industry here In the United States and I've been able to knock this thing out and be able to put together So what I can just wrap it up and help you explain it Help me explain will be find something that's missing and just feel feel an edge feel the gap is what I did Love it. That's great. That's why you know, we're able to do what we do today I just basically do something that not other people are doing just find out where it is and whatever you're doing and you'll be satisfied I'm sure I couldn't agree more with you.
That's excellent and true believer in it. So thank you again for sharing all these beautiful things with us today, right? It's been a pleasure having you here. Is there anything else that you would like to add before you wrap this up?
No, then again, thank you for reaching out our role amazing platforms you have I can't wait to see who else is gonna come next after me I'm gonna follow all the way to thank you for having me Well, thank you Raya. Thank you everybody for tuning in make sure to follow Ray with his company Mosaic And you know what they're doing is fantastic. It's a lot of inspiration and great insights So please go ahead and follow him and the company and I look forward to seeing you on the next one. Thank you guys Take care.
I'll see you Thanks again for everybody tuning in today. We hope you enjoyed it And remember embrace it's beautiful success in life. I can be is our role and I'll see you next time