Ladies and gentlemen welcome back to another SL2M app your host Albert here to bring you another exciting guest and today especially very very very Important for me because we're gonna be talking about one of my favorite cities in the world. I know it's not Miami It's Marvea in fact, you know, I'm gonna be heading to Spain in a few hours So what better than to bring to our SL2M app today the CEO and partner of through Melia real estate? His name is Artur Logino And he's a superstar when he comes to high-end real estate in Marvea And he's gonna be telling us all about the latest trends in the market over there as well as how he was able to make his company and the Properties that he works with stand out from everything else there is All good. Oh good fantastic.
How are you? Oh my god. What's going on? You got the perfect hand.
I need to work on it Yeah, you know the little tricks that we have here. Oh, how many Marvea? Yeah, that's what happens in my bed exactly amazing Where have we got here? So I just heard that you're coming here soon.
So you'll be able to enjoy it as well Thank you for joining us today I'm definitely I'm super excited because I've seen what you've been doing with ramella I mean leading company when it comes to real steady Marvea you've been doing some of the most amazing property tours And it just makes me want to go there so much more because it's fantastic So tell us a little bit about what you guys are doing there Yeah, I'm really glad that you just said that because that's one of the things that we are aiming for is that not just selling the real estate The typical property that we list but also selling more focusing on the lifestyle in general on the Marvea place itself Because I think that's where the interest starts at and we have a lot of things to use to sell here A lot of things that help us to sell the city like the weather the 320 Sunday a year that we have and so on so That's what we're doing and you know when when when two or three perfectionists joined together in the marketing department It eventually comes out as really good content, but also a lot of hard work behind it very long nights trying to edit the most perfect scenario Congratulations because it's very impressive what you've been doing with the property tours and as you said It's not just showcasing our property is really the lifestyle that Marvea has to offer at that level You know and it wants you to not just be in the property But be in the place because I believe that Marvea has a beautiful playground. It's not just the property but everything that entails it So well-shocked absolutely. Thank you. Yes.
We are always as I say we are experimenting with we learn as we go We started doing this without any previous experience as well And we've been doing the property tours which now has been I think two years since we first started in the pandemic when everything closed That's what we started which was logical because we couldn't show the properties to anyone So you know we even had this period of time when you know the whole team had to really play hide and seek through the town to get to the Propsies to drive outside the apartments. Oh, that's how we started We've been testing the idea many many years before and we never were We always were scared to do the first step which now that we've done is I feel like it's such a shame You know when you have such a good idea just go for it. Don't just don't leave it there thinking. Oh, I'm not gonna be good Oh, there's something else excuses.
It's always excuses So anything we did start it late I consider but luckily we were one of the first ones here to do it Will you say that most of your leads are coming now from YouTube and all these different platforms where you place these videos? Well, I tell you that's a big amount of it and it's also been a long period It didn't happen overnight So but we are an example of a company that started exactly like a word-to-mouth company very small boutique real estate I'm not there without even a website back in the old days. Well, we had like a website. There's like a business side website.
Yeah, like I Exist yes, it's not book. Excuse me But eventually we've walked quite rapidly when we had this tools in front of us place which everyone has and they are really the tools of the future I was not I mean of the prize of actually know all this social media YouTube videos of linketing I mean it's all out there and We've been doing this strongly like YouTube we've had for five years We start to a simple videos the videos with models and card the videos with music and it was pop up During also area tools for example So we're trying to go further set of explaining, you know before we do the product store Here's the tool of the area like white here what it has to offer and this was a fantastic for clients of people that want to know They are there and eventually yes I mean we get now a very strong flow of release our website as well Which is quite innovative nicely built has quite a big amount of hits per month compared to all the other real estate websites Do you have any reference or somebody that you said like oh my god I love what they do that's kind of like a little bit of what we've had as inspiration Definitely absolutely in terms of real estate businessman. We've always looked at Brian Saran Yeah, I mean for us He's like doing like the megastuff he's out there in front and Sometimes we're lucky enough to become an idea and try and do that sells so tell us a little bit about Marva Okay, so I mean I see this property since I go let up but those that are not too familiar with Marvaia or exclusive areas Which one would you say is your number one spot in Marvaia when it comes to luxury home? Oh wow well Marvaia is like a still I think an uncut gem Still there are many people who don't know where to have a been here and it really is truly special due to its locations out of Spain and The great real estate that can be found here still at quite correct prices compared to other locations of Europe So you can really get more for your money eventually and we have a great beach But also we have great properties on the mountain side Which are fantastic huge mansions and we are after the coronavirus People tend to go for the more open mountain spaces and that's also thing with the market Really had a big boom without moving and we've got a few spots here Which is basically like the golden miles here of land cuz I got a little bit of the most known names and I got a lot of sir Blanca tend to be where the biggest houses are found and they Defer in terms of the better being a little bit more secluded and hidden a little bit high in the mountain I'd like you take you 20 minute drive to main spots of Marvaia But then you get the top previous space etc And sir of blank is almost the same but it's a bit smaller and because it's right next to the center Marvaia You're two minutes away from everything So it's like there's two completely different personalities of families families with kids to go to school But that versus people that work from home or don't mind this distance I mean a little bit about the the marketing side right because we've been talking about the videos We've been talking about that you position yourself But obviously if you are looking back and when you start it versus where you are now What would you say was the number one takeaway that you will share that oh my god?
I did this and change my business on the personal level it might be something different But as a business talking about Dremelia It was definitely when we really put our hand on this all this social platform and started seriously investing in it And putting the face in front of the camera So we decided Intimientially the partners the owner and everyone that eventually for whatever reason was gonna be me like the face of the company And that's what we started with the property for us two years ago So before that we've already been doing three years for three years of YouTube But the way the views and the comments everything went exponential after there was a person from the camera that would give personality to the Object to the what we were selling that was back then what really escalated or everything that we were looking at and also It took much longer than we expected because we were looking you know So suddenly so twenty five fifty thousand hit hundred thousand a million and still no sales But it wasn't that easy and required patience and hard work every day no matter what but eventually we got there and Yeah, the investing in the social media change our business completely on but it's a time of course like everything You know it's a time and consistency because people give up too soon, you know when they start posting and they don't see a result Ah, whatever this is not for me. Goodbye. Yeah, tell me about the collaborations because I see that obviously you feature different luxury cars And other things in all your videos. So that's an element of collaboration with a luxury brand.
How important was it also for you? Well, we are always trying to collaborate with local international brands like we're doing as well This is you could call this collaboration, you know using all this tool that we have and so that people get a bit No, us or throughout social media You the luxury cars at the beginning it was a fundamental thing because it went to parallel with everything that we would do and by Association it would also give us a part of that branding by working with this top brands like you know We have Lamborghini sororis Benfis and some constantly showing our videos At the beginning was hard to start because you had to sell the idea to them eventually But now it's rolling by itself. I mean we need a car for a video. Everyone is happy to get a car no problem Yes, then also very good nice collaborations with the YouTube stars Let's say we had Eric Conova was kind enough to come over to Marvaia to promote a little bit and do some props He told us together which was really cool.
I met another YouTube property tour from Baruch from Dubai I've already a few videos together as well. So that kind of stuff I think is really nice on the personal level and on the business level as well Super not very nice. Tell me favorite thing about Marvaia for you But I live here It's a great place to live if you also have something to do I mean if you just come here year-round I mean you have like nothing to do to get boring But if you're busy or little busy I mean it's a fantastic place and then it's so close to everything you have Madrid to our now train severe fortune go We have a scary sort of France. I mean everything is really close.
So Now question what's the meaning of luxury to you You know for me it's my job It's my job in every single sense. That's my kind of it's in my DNA my nature to deal with this on a daily basis And I'm in the standard of something normal. So I I mean I live in a normal modest apartment I'm a hard-working guy that's been working 24 seven for the past 13 years and in terms of carrying like that I got my own goals I want to get some when life financially as well on a personal level But a luxury doesn't I mean dealing with a client has maybe throws a million euros up I'm down I don't care about him drives in this Lamborghini and he's in a super amazing house doesn't They'll distract me from my objective. It doesn't make me go crazy I think that's important.
You know luxury always flashes in your eyes, but it's just one more thing And you know the more people I meet that's surrounded by luxury doesn't mean I meet more happy people That's so true. So I'm into that. I agree now. That's why you know I'm always curious to know what the real definition of luxury for everyone that we bring into this podcast because at the end of the day Some people might see it materialistic some people might see it more internal some people might see it more as a feeling So I really love the answer you gave about you know your job the opportunity to do what you love doing This is a luxury and yeah I wanted to wrap it up by obviously thanking you again for bringing so much value to this conversation and excitement because I really want to make sure that Anybody that is watching or listening to this takes those keys and get them on You know to start launching whatever product they have for service to start getting on social to start putting emphasis on the videos if you have to summarize this and tell the audience what will be the best way to get started to launch their YouTube channel for example What will it be?
I mean number one you don't have to be selling luxury houses This can be an apartment for 100,000 doesn't matter whatever it is you can do it So I mean the sooner you will start the better results you will have because the competition hasn't started yet Maybe that but they will as well so don't focus about not having the right property or not being ready Like we also did the beginning just just do it. Well, however it takes it I don't know if you have a knife or find it on an icon. You have a friend that can shoot you That's better. You don't have a friend that can shoot you do like a selfie mode.
I don't know But just start doing it. Well, I'll do it. Thank you so much anything else you want to share? It's a great place It's also you and if you come to Madrid pop into Marba as well.
It's really really close Sounds good. All right. Thank you so much. I think you for watching looking forward to catching up to any more Vaya and if you come over to Miami, hey, some nice properties here as well to do some cool tours Well, actually maybe I will be going in September.
So maybe I give you a shout out. There we go. There we go. Thank you Amazing all the time for it though.
Thanks again for everybody tuning in today. We hope you enjoyed it I remember embrace it's beautiful success in life. My name is Alvaro and I'll see you next time