Ladies and gentlemen, welcome back to another S.L.G. We have your host, Avro, today with BetterEyes. Finally, and what a better day than this one to talk all about Luxury Real Estate and Interior Design of this amazing property in Miami. For now, we're going to have the principal owner of Sensicasa, his name is Diego Huarderas, and he's going to tell us all about the beautiful products that they do, which includes turnkey home, interior design, homestaging and handmade rocks.
Hi, yes, Tom. How you doing? Well, thank you. Thank you for joining us today.
I'm super excited to have you here and to talk all about the incredible things of Interior Design in the Black City, Miami. So, of course, of course, I know we're missing the real host. That's right. That's right.
Yeah, that's it. She's the master of mine behind Sensicasa. She's the founder. I joined her on the company a few years ago.
And I will tell you a little more later, but she's enjoying it. She's the master of mine on the company. You're the one that makes this happen. So, it's a great team.
Yeah, amazing dynamic duo and what a better place to be dynamic than in Miami. Everything that's been going on is incredible. I mean, tell us about what's happening in Miami. I mean, obviously, really real estate and we understand what's happening, but it's just revolutionizing.
Even now, is this a new Netflix show, Design in Miami, like everything is now. Yeah, it's a great, beautiful form of Miami happening for the last few days. It's game changing, actually. The reason why I decided to join her on the company was because the amount of business that we were receiving and we saw the potential that the company has.
So, we have to make something about it. So, we joined for this and we started adding more services to our company. Then we started to add a press of the science service, but it's basically an expert in design service. So, we're able to create turkey homes at that time before, and then of course, we were able to create turkey homes like six-bedroom properties in three weeks.
So, let me ask you about the DNA of the Censi class, right? Because you were talking about this unique approach and the different services that you offer, but where this break? Well, I mean, yeah, I was the founder of the company. She graduated from the company.
She graduated from the company during designer back in 2009. So, she loved design. She worked as an engineering designer right away after she got out of college. We moved to Wakewater.
We are both from Wakewater. So, we moved for three years. She was an engineering designer there. Then we moved back to Miami because of other job opportunities.
She has been doing here since she was 16, so she has always loved the interior design. So, she's, again, the head of the design team. She is the one who got all the inspiration and the one who sent the projects or the proposals to the kind. So, she is the one that actually do the nice and hard work, and of course, I tried to do the back office.
I created the products, the finances. So, I think it's a combination of what we both like, what has been able, and that's why we have been able to create these companies. No, I love that. And getting back into the speed of things, what would be the process, if, let's say, I want to get my entire new home furnished and church or whatever.
Obviously, I was impressed by the design that is, as I was mentioning, we're a bit of service. The approach is what we say to the client. The client normally complies via social media or via word of mouth or via brokers or re-authors who recommend us. We meet with the client, we walk through the property, we do a little interview, to understand their needs.
We ask questions, what styles they like, how they're going to leave the house. So, basically, we try to get as much information from the client as we want. So, we can't, sorry. So, they explain us everything.
Okay, I want this area, I'm in room, I want to know the city, so I need to borrow a couch, whatever, so they explain us everything. And after that, explanation or interview, we create a proposal. Again, we have a different approach, and there's only three times, so our proposal is also different. We work on a flat fee, we don't charge extra on any furniture that we purchased for the client, or many furniture that is charged as surplus over whatever the price of the furniture is.
And we think that's not fair, we think also that sometimes don't allow clients to, let's say, spend as much as they would like, because you're adding more costs to the furniture. So, we don't do that, we work again on a flat fee, and since we work on a very flat space, basically what we value is our time. So, the proposal is going to relate on how long it's going to take that project to be done. And based on our experience, we already know how long a product is to bedroom apartment, or if it's a six bedroom home, how long that project will take?
We present the proposal, I want to approve the proposal, we start working right away, and our design team starts presenting or creating a presentation room by room, area by area, based on the interview with the client, based on the needs of each client, and based of course on the date, and the style the client has requested us, we start getting proposal between two or three options, and then we start finishing up or selecting the one's line line. Once that is done, we start the writing process, and we start ordering everything that the client has requested and then we just wait for the things to arrive, then we go to the client's home, and of course we do the entire set up of the things that we have purchased for the client. And that's how we can do the pretty fast. That's on the press service, state of course is a different animal, it's something we have to do in the entire day.
So we furnish something pretty perfibase, of course that we use our own inventory, we have a warehouse of furniture from where we can select whatever it needs based on the property that we're going to stage, and we stage those homes. So we're always investing on new furniture, adding more inventory so we can add more and more product at the same time. Now, one thing the hardest part of being in this issue, I don't have to deal that much with that part, that's something I guess the interior designer for said, like in this take here has to deal with and is to actually make your clients happy. And since we do residential people at this their home, of course they want to be perfect, and we totally understand that.
And although we have never have any issues with a client, but it's always or sometimes it's hard to to make decisions. And because we are on a fast space, because I always tell the clients when they approach and we represent a proposal that the reason why we are able to give, let's say a good pricing is because we work on a timeframe. So you have to respect that. But if you don't make decisions, we won't be able to finish your home on the time we are presenting you.
So when we have to find that they take too long or they need to touch the things to see the things in person that makes things sometimes hard. But again, we have to learn to deal with those situations and we have to explore different options to improve and to make those type of clients happier. So I will say that that will be the most difficult part to make the client all kinds happy and to make fast decisions. We don't take a year for a huge project.
The longest we take for a huge project, 6, 7, a bit at home will be 90 or 128. So it's 3 per month. So that's a third of whatever other design normally takes for a project. Yeah.
No, that's a good one. Now, let me ask you because this is something that we always asked our guests and I would love to know coming from interior design and what's going on to you. I'm from I have a background of working for 12 years in Luxury. I work with the watches, your early brand for over 12 years.
So I think I have deal with Luxury for many, many years. And again, I think Luxury is just subjective. But at the end of the day, for me at least is the level of details that each item that people deliver on an item. So even if it's a watch, I do value the manufacturer of a watch.
Watchmaker takes to deliver products or how many hours are involved on creating a product. And I think in the Luxury, let's say, printer or interior design world is more or less the same. I mean, the other day you have products that take a lot of time that are created with a lot of value, with a lot of manpower. And that's what I think makes a product in this case piece of furniture that ended up being like a piece of art unique.
And that's what I think with that's what we really can call Luxury in the real estate or not real estate. I love it. I think the attention to detail on the level of the outside people don't buy you. Sometimes I don't know what cat you are an aralic, but there is an amount of time effort and detail behind each piece of the vehicle to the aralic.
And same happens in another one of name brand furniture brand because we work with them. But you have some brands where they are a level of attention and time and effort and manpower that makes that piece of art. And sometimes value that some other they don't care. And we're fine.
We work with all budget. That's another thing that I would like to mention. We have done 20 million dollar properties and we have done three million dollar properties. Like we really work with all budget.
Because again, we don't make money on the furniture. We value and what we charge is our time. So it is the same for us. So we can approach and serve everyone if they of course accept the time value that we propose.
Yeah. Right. The value of the services. No, it's very interesting.
And I really appreciate your input on everything that you've been sharing with us today. I'm not sure if you have any last takeaways or something that you've learned about your entire community. I don't know. From the top of my mind.
I don't know what else I can share. I'm enjoying a lot right now. Of course, the value of creating our own business and together with my wife is even more amazing. We're creating our own company in a place that we love.
We love Miami. We moved here 12 years ago. So we're super happy to be part of this new Miami and be able to create a business and grow a business together. We can also deliver to our kids in the future.
So I will say that that's one of the most important things I have learned and I have experienced for the last couple of years. Rather than working for other people that I have loved and they have been great experience and that has formed me to now be able to run my own company. Well, congratulations. You know, for everything that you've done or the amazing project that you've been delivering and making Miami so beautiful projects.
I look forward to seeing you soon in Miami and also congratulate your wife, Cara, for doing this amazing work with you. And for those that are watching or listening now or later on, please follow, you know, St. Picasa and everything that they're doing because it's fantastic and very inspirational. So thanks again for your time.
Thank you. I'm going to see you once you're back to Miami. And thanks again for everybody tuning in today. We hope you enjoyed it.
And remember, embrace it's beautiful success in life. My name is Alvaro and I'll see you next time.