Ladies and gentlemen welcome back to another SSG meetup your host Albert to bring another exciting guest now This time is gonna be something completely different that we're used to have as guests because for that We're gonna have Pirena merino She's the founder of flick play is this web free social app where people can really acquire the email assets in the world and present All these different things using augmented reality. It's like Pokemon go needs stick talk It's a really cool platform and she's gonna tell us all about it and how it's taking everybody by storm. It's incredible There you go I like doing yourself Fascinating is to combine you know the augmented reality with the real world three these beautiful videos And you're basically launching this flick play app is a work-free social app where people can buy the email assets and create videos Right and using that method reality. So I love the analogy of okay, I'm going to go It's big talk to tell us a little bit about flick play and everything that you're doing this I think is fascinating and definitely the future Yeah, thank you.
Thank you for the invite So I think I think that you're spot on with how do this private and we really think about flick play as Pokemon go It's sick up even though if you were ever a first word fun You will find a lot of commonalities around how we pretty much create the points of self in the real world Our goal is to create a little layer on top of the world So that we can create a more synchronized experience for people to interact with the things that they own in their everyday basis And that's gonna vary from person to person There will be the assets that have real world utility that is like to being able to access a physical location There will be the little assets that will purely be identity pieces There will be the little assets that give are more of a reward or a loyalty program But what we want to do and what we what we have been working to build in the last three years is the platform that is able to nest all these different touch points for consumers, right? I mean, I think it's incredible now. I have to ask you from a consumer standpoint. Where do you see the evolution of the consumer within the platform?
Yeah, it's been pretty fascinating, especially because we started building three years ago where the conversation around digital ownership was non-existent, right? So we started a lot of our analogies Well, when we started a big part of us architecting flick play as a far social part game a platform What they did at ownership was only visible or adopt digital ownership was only visible or adopted within games and but To me was fascinating to see people acquire skins or victory that's it dances in foreign eyes I'm going to tick tock Instagram and bridging platforms Through the things that build their identities in certain ecosystems So when I thought play three years ago a big part of the thought process was what if we can build a platform at the intersection of gaming and social that part with the next generation of The platform is foundationally ownership based so that as you build your status It really comes from the things that you own and how the things that you own tied to the communities You're a part of and how the communities you're a part of you can build your popularity on them So us when we think about social we think that foundationally from ownership is a top of no It's a type of adoption and we have seen incredible things because when we when I start flick play We first were close ecosystem where you could only interact with the things that you could unlock within a platform and Have these insider jokes because people will download the app from the app store and just play with the app from their bed And they would open I don't know butterflies or something a palm tree and we're damn it How can we make sure that people actually interact with these digital assets when they're having fun when they're out in the world? How can we and stay top of mind for people not when they're bored and they're exploring something But whenever they're actually living there everyday experiences in the real world and it wasn't until we transition To our blockchain integration last year and we started empowering people that own digital assets that have Consciously make the decision of investing and purchasing a digital asset the same way they would purchase a physical product that we thought at 360 It's been as to how people and when and how they interact with the things that they own So at this point once we verify this no-dolly collection We see holders opening there's no doggies every time they want to tell a story with it They are artists or musicians are opening their avatars whenever they're in their studio recording If they are in a specific part of the world that they want to create a story with their leveraging So it's a huge consumer ownership and the adoption of the the ownership or the early adoption of the the ownership has really opened up like a very fascinating shift in consumer behavior that we're just it's just a scratch in the surface obviously we've been facing a very blurry situation with a crypto and everything that is going on so how does that affect you and your business? Yeah, so this is why I tell everyone I think that the crypto market is gonna have their ups and down and with every up and down There is gonna be a realization of something that can be done better and that's just gonna continue to move the industry forward I've been talking about you actually when we launched our Genesis project the click again We started the conceptualization of it January and the reason why we didn't just go and verify and in a collection But we decided to create our own is because for us it was really important for our Genesis collection or the first collection that join our app to follow certain Certain parameters I couldn't even call them parameters But a certain values that we thought that were important for the longevity of the evil assets And one of them were that we believe that if we want and And the evil assets to become cultural assets of the real world They need to be three-dimensional the same way everything in the real world is three-dimensional They need to have utility tied to it whether that is identity meaning that I'm wearing a pair of digital shoes Or whether that is a piece of art that I'm appreciating or whatever that is right?
And the community natural will fall for the values and the utility that that specific asset provides to them And it was very I would say like when we would talk early on with a lot of collectors The first thing that they would say is like not just self-peculation You do not want to speed up your your Rome app and drop things because it just kills the value of it and it couldn't get a Like I couldn't understand like I understand that from a psychology standpoint people like it's regulating and that's one of the traits of a speculation but we have always we have never and to answer the short answer of your platform of your question We have never done any action for the short term everything that we have done and continue to do is really for what we believe the ecosystem will become and I think that when you focus in digital assets as cultural assets and not financial assets There is a life of its own of their own that they win that it won't be over power I think that we need more like flick play that build a utility the reason why Someone within the web tree or someone that have no idea of what an NFT is would want to own something digitally And I think that foundationally plavant that click plays when it's their power in that there is running for why? Well, yeah, with the utility obviously attached to it. That's what's gonna create a much more valuable Yeah, you know thing to do now I wanted to just quickly ask you about how to connect that with the real estate because obviously we talk a lot about real estate that now that We're seeing the tangible assets right that could be presented with this digital asset that you got acquired through your platform And they're still creating videos because it's very common these days to see how a lot of individuals are trying to promote properties by doing TikToks by doing all these different content, but nobody's really taking it to the point of using the data Lasix right which is what your platform is all about so have you seen anything or how could you utilize what you build to Let's say promote a luxury home. Yeah, so I Really think that there are many many ways right and I think that this is where creativity really It starts from what are the values of what you're trying to promote and how you're leveraging the technology from it My background is actually an architecture.
I work for a couple of years and during the during the rush of crypto all my Developer friends and architects were calling me. I want to talk and I did my limited edition for an interview piece I want to talk and I this piece of real day Love that I love and I want to make sure that I create a membership program around there where people can access So I think that the the in everything It's so new that the opportunities are truly and that it really depends are you looking for marketing tools? Are you looking for a new way of? Distributing ownership, and how do you really want to leverage web3 technology and how platforms?
or other can enable you to achieve the goals I think that when you think about open houses when you think about like what what's that core essence or Value or feeling that that you want people to feel whenever they are in that home, right? So I think that there is this experiential like a multi-sensor experience that you can create through the things that you can see in the real world And how do the layers and amplify that feeling and whether it is experiential to get people in a specific mindset and see beyond what they're seeing with their eyes Or whether that is from a more infrastructure standpoint and you're like hey, how can I you know? We want to do the next generation of a list a listing where many people can have access to properties or we're going to tokenize and split the time that someone can use a property and it is the blockchain there's so many ways to think of it So many I agree I look at the end of the days exactly what you just said it's about what is the ultimate goal and what you're trying to do And there's so many questions that we could be going over for hours here You know because I'm an enthusiasm of how the evolution of real estate is just going so rapidly into this direction And there is not just what we're talking about in here Also the right so many things so we will have another conversation for sure now one thing that I wanted to ask you and again This is something that we ask every one of our guests is what's the meaning of luxury to you? What's the meaning of luxury?
Oh my god, do you tell me this question before I join here? I think that to me is to me's identity to me is that to me is the idea of like whenever people say that feeling good with yourself comes from within Right that the exterior can be the exterior is just kind of like a letter But to me is like whenever whenever we saw we saw these over over over Colby whenever you join a storm and you could see people using an specific background and it was a piece of a beautiful lobby of Office building or a room they use luxury as I was not only from an aspirational standpoint But as a source of identity for them So right and I think that luxury lets you highlight some of the parts of you that can only be highlighted Visually through aesthetic and I'm a hyper fun of aesthetics So I do think that identity and amplifying identity is a big part of luxury. I think that's amazing No, especially my tears of work identity associated with luxury. It makes so much sense and I really like the way you explain it So look I know that there's a lot of things that you need to focus on and there will be a lot of different questions that we can go over So definitely I look forward to another chat with you But I wanted to thank you for your time and for everything that you're doing I find it super fascinating and definitely a good way to disrupt so many industries within this platform because web 3 the blockchain Everything that you're doing is something that is here to stay at the progress.
So thank you for what you're doing and looking forward to see you soon Thank you for having me. Vamut tao And thanks again for everybody tuning in today. We hope you enjoyed it. I remember embrace it beautiful success in life My name is Alvaro and I'll see you next time