Ladies and gentlemen welcome back to another SLG meetup happy holidays to everybody now We're gonna bring you another very interesting guest today So dear friend of mine and he's a successful entrepreneur in the luxury space His name is it you set me bar Bonnie in fact He was ranked as top Forbes hundred CEO Not only he is the founder and CEO of luxury private group But also he is one of these entrepreneurs that does all these different things to the next level right? He's an MMA fighter. He's a jet-setter and within his company He's been offering all sorts of services in the luxury space from villas private jets yards So whether you're looking to rent or to buy her to sell. He's your guy and look He also has a very amazing story that he's gonna share with us So now he has put together this incredible element that made him so successful as an entrepreneur So my friend, what's happening?
How are you? Look at you all relax is the holidays of course Okay, always a great great pleasure to see you. No the same. Where are you spending the holidays in Italy?
I mean, I mean of course I know you very well But for those that are actually mean or that were watched this later Tell us a little bit exactly what is it that you do because I see you everywhere You know these different events that we are with all the cool people you're always there like okay Just have a seat right there. It's gonna be good. But tell us a little bit. What's behind behind you?
What you do? If the bar is there means that it's important Yeah, right? Well technically we provide about everything the client They need full bodyguard armor cars private jet with other private jet with the bodyguards everything everything they need and we sell and thrash their luxury products like be less The odd we have so many yachts in our portfolio and if we don't have our partner head So it's very simple for us. We can provide also to 130 meters 130 meters yach.
So we start to speak about the giant And Everything for example, they need a super Hollywood star for them I have an event even for people. Yeah, if they if they pay we will provide them How does somebody get started to get introduced into this world? Because it's not easy to have access to the people that you have access the way you do well is a mix or more quality more You have to be person first of all privacy is the most important when you have asked some suppliers Okay, maybe you show Some of our clients and our friends, but a lot of them they absolutely love privacy They pay for don't stay involved. They pay for the family of course.
They are the rich Second The security is be friends But stay formal even after years So of course You need also years to to make to build trust trust clearly in every relationship That could be a lot of business friendship trust is a major quality so for build this trust is a balance between privacy friendship and probability and Speak very few times. I only say intelligent things if you speak too much For example, you start to look stupid And some Speak If you don't speak and you speak and you say only a few things but very intelligent And Now I like your tech like right we not only sell luxury products we sell emotions So in order for you to sell an emotion you really need to know your customer and the way to know your customer Yes, you can do research and everything but it's by asking the right questions. So tell me a little bit about that Well, first of all we take information about the client because you know in our business One of the first rules are to understand the you have to understand who can pay who can only blog shop and And for example a lot of clients about our young people that nobody will say we'll give him We'll give them one arrow, but maybe they may be the multi million thanks to be kind so and We have a lot of them and Sometimes they don't get me seriously and I don't know why Okay, there are two players a lot of them They are great because you know the best clients are Not who is Multi-billionaire multi-million or multi-billion and they don't spend nothing but they are maybe normal Okay, important guy with million, but they spend a lot this is the best line for me I mean they spend money they're great for me. I don't like a cross shop and after you defend now Like a story story needs to run like a psychopathic from tables of other I I Of course the last one is Very well people that make 100 100 million be on earth and if they want to do something They will spend and everything they want Yeah, I was gonna say like it really takes Really as you mentioned this process of trust to be able to have somebody to be able to trust somebody to provide all these different Incredible moments in the life because that's where usually this ultra network individuals Are willing to invest so much and one of the things that you've been mentioned and is very important on how you want to Don't talk much listen more other questions and that's things that people can definitely apply to anything They do live especially in the luxury space when you're surrounded by those people But one thing I wanted to mention because I know it's the holidays and you have still things going on But one thing I wanted to extract out of you.
I don't see any anybody I mean that's talking about the word outlier. I love it by the way I consider myself an outlier the same way that you I look at you and I'm like this guy is a fighter It's an MMA fighter, but not like as a whole being that you compete are you win so tell me a little bit about how you make yourself So strong and valuable Turn your passion as a fighter also into a career and combine both Well, also here now wait you have a huge experience about the race like you do like the I Because for example, I'm stronger for my weight. I'm very strong, but I don't have the cardio I have bad cardio and you have an impressive cardio Very very very high that by the way for me. I still fight now if I only in a wrestling record on and everything about because I Being shaped for being shape otherwise in my mind if I don't have an offer namper I don't want go to the gym and wait.
It's very boring for me. I need someone again, but this is the Like in life you will always have someone against you even if you are the most peaceful man possible Unfortunately, you will have someone against you I want to bring it into this is a summary that people can take care with them is you have to have a big goal that Really pushes you to want to do this training to want to take care of your nutrition Don't want to take care of your sleeping habits. They want to take care of the bad habits If you just go to the gym for the sake of yeah I'm gonna be healthy then you're not gonna be as efficient that if you have like a big massive goal like you mentioned Oh my case, it was a big big reason that's how I have other things you have these fights It's a matter of have something that pushes you beyond and that can be applied to fitness It can be applied to anything right and you bring it also to your business. So it's very cool.
It's very cool to see it I just hope I don't get to fight against you what they can tell me one thing that has shift the way that you think and That you can kind of share with everybody that can be doing on their lives well I would tell you one that is very funny. I mean Totally agree if you want something your high level you have to Go through tough and really tough situation. There's no point you have to you matter They even need to say no, okay, I know these no no no no you have to to feel it's like you can read down in a book How to swim and you go in a pool and you start to swim it's totally different Yes, I know No, after you're going to put you going the ocean in my worst and after you don't know how to do but within the world of luxury Right, which is sometimes the opposite is like we're looking comfort. We're looking ease.
We're looking so many things I just have a question for you like what is really the definition of luxury to you The finish of luxury for me is a comfort It's not Drinking gold glass Actually is a has three times and do whatever you want in this free time Yeah, the right is like the right is like it's only shop. I'm in the gaps. Yeah, yeah No, I mean, look, it's interesting because you work with a lot of people that are looking at luxury, right? But luxury means so many different things for everybody some people are the blink link show off some people like the conference I people like to control their time by doing these type of things.
So it's very interesting But I agree with you time be able to do what you want whenever you want, right? When listen my friend we're doing the holidays. I don't want to take too much time because I don't have in there a good time Just make sure you stay warm enjoy your holidays in Italy anything else that you would like to share before we wrap this up Keep focused and stay relaxed in the same time keep calm Keep privacy keep real friendship down The over happy in the good moment and don't be Always standing in the bad moment. I like a term that I learned this year during this 10 days I live retreat because it's called a pizza I mean that everything goes and comes the good and the bad as you said so attaching yourself to those emotions It will bring you misery.
So understanding that right now. We might be going through a really good time in our lives And that's part of the process and then we're gonna fail again lower moments. I really appreciate you and your cat Hello, hello, alright, well, this is Evan. Thank you very much for your time.
I will speak soon And thanks again for everybody tuning in today. We hope you enjoyed it I remember embrace it beautiful success in life. I can be Zavro and I'll see you next time