Come back to another SLD readout of your host, Avro to bring you another exciting and successful guest to talk about something that we all like, which is luxury. But in this case, it's going to be about real estate. He is actually one of the top ranked real estate brokers in the whole country. Now, he's right now the leading agent in North America, and number two in the whole world.
When he comes to the agency, which is one of the top brokerages, his name is Jason Vinaq. He sold over $1.3 billion worth of real estate. The way that he's been doing is by mastering his mind, creating amazing content, and doing things that a lot of people are not willing to take that extra mile to go towards that. So that's what we're going to talk about today, how to develop a positive, successful, and win-or-mind set, as well as creating the whole infrastructure when it comes to branding, to put yourself in a position for success.
So let's get him going. Very good. So look, I love it, because you are this guy that, when people look on your Instagram or your social media, is this cool badass, very confident guy that is selling some of the most incredible homes when it comes to Victoria and Seattle. So I got to tell you, I was there, what, last summer?
And I love it. In the summertime, you were here for your 10-day retreat. Yeah, yeah, the 10-day is a high-level retreat. 10-day.
And I was thinking, I need to see this, I guess. I love how you're doing, my friend. Look, Resolve the Light. You've sold over a billion dollars worth of real estate.
You are actually one of the top agents in North America when it comes to the agency, number two in the whole world. And I got to say that you are leading by example, on what the new modern luxury agent looks like. You're maximizing social media. You're branding yourself in a very fascinating way.
And the Resolve the Light, that's how you're able to sell this property. So tell me about how you've been developing this mindset of always moving forward with this. Yeah, I mean, obviously, I started working with coaches 12 years ago, and that kind of changed everything, right? So from the way you think, the way you talk, the way you walk, it obviously changes everything, right?
The way you talk is very important, but you've got to the way you think, too. And it's kind of the story that you tell yourself. And we grow up with this subconscious kind of thing that we carry through life. So I think it's important to always be working on ourselves.
And really learning to love yourself, understand yourself, appreciate yourself, be grateful for yourself, essentially. And then you just shine, shines a better light. But also being able to speak a certain way is important, too, catching yourself being negative, not being hard on yourself, right? And I know there's just so many things to it.
It's just my life changed 12 years ago, working with a coach. And I've been a different person since, but I'm always evolving, always growing, because if you're not growing, you're dying. That's what my coach is always saying, right? So true.
Now tell me about this. I love the concept of working with coaches. It's like a time machine, right? In a period of months, you're able to get what you will be learning in five years.
When it comes to coaches, are you specifically talking about real estate coaches or life coaches? What is exactly what you're looking for? I've never worked with a real estate coach. They're more life coaches, law of attraction.
But we work on right now, working on reprogramming, and some of the things that might be holding me back, for example, one of the things that hold me back is anger. Since I was a kid, I guess I was a smaller kid playing hockey, getting body checked. And when something trips me like that makes me angry, I don't want to say go crazy, but I usually feel that into I've got extra strength. I can run harder.
I can, for you being a trappy. I can ride harder. Push through uncomfortable situations when I can dip into anger. So quite often in my mind compartmentalized that.
So let's say pretend you said something to me and made me really mad right now. I can go to this place in my mind that I've got this chest, that I unlocked the chest, opened the chest, and I put this Alvaro across me today in there, close it up, and I move back on with my day, right? And then if I need that anger, I can open it up. If I'm playing hockey or riding a bike on my own or a crush in a hill that's 20% great, and I need to dip into something, because my childhood wasn't like I wasn't abused or beat, or anything like I had a pretty good upbringing.
So I don't carry anger other than certain situations. But anger obviously doesn't serve you if you let it affect your day, your life, and everything else. So for me it's learned to think before I speak sometimes, not saying something right away, not responding right away. And if there's negative things that happen, I kind of put them there and I pull them back out when I need them, right?
That's so powerful. It's funny that we were talking about the 10 days I live with people, that's one of the things that you go through the depersonal, it's about not to react. It's to remain equal, and the word equanimity is something that a lot of people don't even understand what it is, but to be equal, it's to not react, not give thoughts into something, because that multiplies it, whether it's the anger, whether it's the pain, whether it's the fear, even the good ones. So in your case, it's something very unique that you mentioned, which is grabbing that, putting it away and holding it there for whenever you need that to push you in other scenarios.
So that's pretty good. I think that the reason that I wanted to touch base on this topic is because a lot of people can reach a certain level of success, and there's different paths of how to get there. But one thing that I love about you is the mindset that you've developed through the process, because I see you continuously growing every single day, and I wanted to ask you, how do you keep that drive? Because you might say, look, listen, I already saw that billion over here, real estate, I'm good, I need to keep on working with coaches, I can cruise, so how do you keep on going?
Well, I mean, it's a good question. I think I love Dr. Jodus Benz there. He talks quite a bit about, through a meditative state creating your ideal future of yourself.
So I'm on a roadmap right now. I'm going towards here, and that here is financial freedom, happiness, love, multiple properties, ability to travel, do what I want when I want, blah, blah, blah, blah, blah. That's my future, that's my roadmap to go to success, in my mind, my vision of success. And that's the direction I'm going right now.
I'm not there yet, so I can't sleep till I'm there, and that sounds, maybe that's dramatic, because you need to sleep, but I'm on a mission to get there. And that's where I wanna go. I'm living my life based on a vision of the future. That's what Dr.
Jodus Benz talks about. I suppose to a memory of the past, right? So most people I find are caught living their life as a memory of the past. When they were younger, somebody said something, maybe you had a brother and your parents said, Alvaro, I wish you could have been more like your brother, Stephen, and you created, you turned that into, my parents don't love me.
They said I was useless. They said, I'm not a good tennis player. They said, Stephen's better than me. And then you carry that into your future, and then we create our own narrative.
And then by telling people that narrative, they fulfill one of our six core human needs of significance. Then the people start saying, Alvaro, I'm so sorry to hear that. I think you're a great tennis player. I don't know.
I think you're better than Stephen. And then you start feeling significance because people, it's the poor me, right? Poor me, poor me, and the people around you kind of tell you what you wanna hear as opposed to knowing that in yourself and finding that certainty in yourself and meeting significance yourself, right? So I think that that's where I'm going.
And that's why I'm still on a mission. For me, $1.35 billion in sales. I mean, those stats that you mentioned, those were, I was number one in Engle Volker's, number two global within the agency. I'm not the number one or number two guy in the world because LA, Mauricio, Santiago, the guy that, they're killing it and they're selling $100 million properties.
We don't have those here in Victoria. I'm definitely at the top of my game and number one here in Victoria based on sales and volume and stuff like that. But it's like, I don't know. I'm not where I wanna be yet.
So that might not be everybody's cup of tea. Some people might be satisfied with being number one for one year and saying, that's it. Like in Formula One on Nico Rosberg, whatever won the championship one year in 2016 and then he retired. That's it, yeah.
That's not me. I wanna be Lewis Hamilton or somebody else. Hamilton still has something to prove and you're still moving forward living in this future best vision of yourself, right? That's the road map to where I'm going.
And I don't think you'll ever hit it, right? Like when you hit where you wanna be, you can't just give up or I think you're just gonna die. I mean, always gonna be working on the mindset and spirituality and things like that. I mean, that 10 day retreat you did, you sent me a picture of your room and to me that looked like a prison.
And I guess I probably have some work on my own to do to be able to see that as not this scary little claustrophobic room, but maybe that was a, I don't know, to you it might have been a vast field of space for yourself, I'm not sure. You know, that's really powerful. And I love the whole concept of constant never ending improvement. And you mentioned it at the beginning of the conversation.
You either grow or you die, right? And this is about continuously growing every single day. And the only way that you're gonna keep on pushing forward is by having that vision that excites you. And that vision is to have a why.
That's why we always wanna make sure that whatever you see that future version of yourself is, you wanna attach it to a strong why, to that purpose, right? Because otherwise, where do you find that drive in the day that you don't have the motivation? How do you build that discipline that does have it? And that's like keeping asking yourself, why am I doing what I'm doing?
A lot of people don't wanna go beyond the surface. And it's about asking yourself that question every single day and until you're so clear what you wanna do is not just about, oh yeah, I wanna say I wanna be great, but why? And then I wanna make money, I'll be on that. I do the goal setting with all my agents and the big thing we talk about is how many sales do you wanna do, what type of property, we break it down to what type of people do you wanna work with?
Like are they kind people caring? You have things in common with them. Like tell the universe exactly what you want. Be very specific in what results you want.
So instead of you just training for a marathon or triathlon, if you just said you're gonna train, you might come back and you've done a triathlon in 18 hours. But if you're like, no, I wanna do a triathlon in 10 hours or I want my swim to be this, my bike to be this, my run to be this, the more specific, you get the more specific and laser focused on your target and your goal then, and you put in the work, obviously you have to put in the work, then you're gonna get that back, right? So for me, it's the goal setting and quite often it comes down to realtors focusing so much on money, how much money do I wanna make? I wanna make this much money, I wanna make this much money.
But I say, what's your why? So what, so if you make a million dollars or 100 grand or 5 million or 50,000 why? What are you doing it for? If you're doing it without a purpose, without a why, you're gonna feel empty.
You're gonna make 50,000 or 100,000 or a million or whatever your goal was and you're gonna be like, I just don't feel happy to be. So what's your why? One of my agents that was like, he wants to buy his to build his parents a home in India in Punjab where he came from and he wants to retire his parents, like that's a pretty powerful why, you can't stop that kid, right? As opposed to why, I don't know, I just wanna have money in the bank.
That's just not the same. No, that's so true. You put two warriors in a stadium and say fight to death. The one that's got a why that says, hey, I'm gonna fight to free my parents or build them a home or this, that's my family.
And suppose the guy says, I just wanna win, right? I'm putting my money on the guy who's got the why, right? The bigger why? That's so true and so powerful as well.
And I remember when we were talking about the values because I had met people like you mentioned that they reach a goal, right? Then we're talking about the KPS, keep it for my indicators. Everybody's like, okay, great, beautiful. And you see more people depress and more people unfulfilled when they reach certain goals that were not attached to something powerful.
Because they reach it, you have that little ecstasy, that little dopamine and yeah, you can build momentum. If you don't have it attached to a strong why, you feel like, okay, I did it now. I was like, oh, so I knew go back to square zero. So I wanted to ask you about the values, right?
Because you talk about something very powerful. You know, like the law of manifestation. Whatever you put out there is coming back to you. If you want to work with a specific amount of people that are these type of people, then you put that out there.
So how do you recommend people to start identifying your own personal values so that you get aligned with the people that have those values as well? Well, I mean, with my agents, I do work on something. I like my coach called it reprogramming, right? So it was like identifying what, before we go out there into the field and knock on a thousand doors, a hundred doors or meet a thousand people in real estate, I say you better learn to believe in yourself before meeting opportunity, right?
So if you go out into the world of opportunity and I meet you and I'm like, hey, Alvar, nice to meet you and you're like, hey, I'm thinking about selling my house. I'd like to talk to you. Then you get that dopamine hit, that little bit of a rush and you're like, oh, wow, everything's great. But then you probably even come back to a neutral state.
And unless you've taken care of yourself on a subconscious reprogrammed yourself and you truly believe in yourself, the doubt typically will start creeping in on a subconscious level. Maybe I'm like, you know what? I don't know if I'm ready for this Alvaro guy. He's got a pretty nice house.
He's pretty influential. And it's maybe not even conscious. It's subconscious, right? So we start off by identifying what might hold us back in life.
I'm not smart enough. I'm not good enough. I've been in the business long enough. Blah, blah, blah, blah.
We write those down on pieces of paper. We burn it, literally burn it. And then we put it into a bucket. We call it the bucket, right?
And we put it into the bucket. And when we put it into the bucket, I say to the people, be intentional. You're not just putting a piece of burning paper into this water to turn it. Put it out.
You're releasing previous self subconscious doubts about yourself and you're letting go. That's the intention, right? I'm letting go. So close your eyes and then let go of that.
And say to the universe, I'm done. This is not me. This does not define me. And we then build up the new version of our self, right?
With positivity, write down hundreds of things you love about yourself and take two of those and put them on the sticky notes in your binder and in your car and on your mirror and places to tell yourself, I love myself. I'm smart enough. I'm good enough. I'm this.
I'm that. I'm going to kill it today. Boom, boom, boom. They say that the average person has three to 400 negative thoughts about ourselves each day and what?
Five to 10 positive things. So constantly we're going around, driving around, living life every day, believing we suck. We're not handsome enough. We're not ripped enough.
We're not smart enough. We're not money. We need to flip the narrative on that. We need to start telling ourselves 400 times today how amazing we are.
And then you start telling yourself probably five to 10, maybe 50 times a day around subconscious level that you don't deserve it. Much, much more powerful when the positive outweighs the negative and compresses it down as opposed to the other way, right? So when we start doing the state, I'm in, probably the state, you're in, you meet her in. The negative doesn't come that often for me anymore.
And when it does, I can identify and be like, oh, I'm having a negative thought. Why am I having that? OK, well, maybe I didn't make it to the gym today. Maybe something happened, feeling a little off, and then I can identify that and change that.
For somebody that has worked on their mind that is already in the process of working on their mind, but wants to put it out in the world and utilize in social media. How can they go about that? Like, what are the first steps? Because not everybody can just go ahead and boob, have these amazing geography and so on.
What are the steps to build towards that? I think it's important. I mean, I love your content. Your, you know, Doss Ecky's ever comes out with a new commercial, where it's like the most interesting man in the world, it better be you, anything less than you, and I'm seriously going to protest.
But, you know, I think it's important to identify who you are in the message that you want to be to people. But more importantly than that being sincere, right? I made a decision years ago. And, you know, maybe somebody that I was with at the time thought it was maybe too flashy or whatever it was, but I'm not trying to be flashy.
I like nice stuff, right? I love cars. I love bikes. Like my track bikes, you know, I like nice stuff.
Watches. I love cars. They make me smile. Fashion.
I like a lot of that kind of stuff. Hockey. Wakeboard and surfing. Water skiing.
Like, I love all that kind of stuff. So I made a decision early on in social media that I wanted to identify and connect with people that are like-minded, right? So if you put out there that you like cars and fashion and this, that, the other, certain people are going to judge you. They're going to think this guy is a dude.
He's flashy. He's this, that, the other. Well, I ask you a question. Do you want to work with people that are going to be judging you and not liking you?
And, you know, like, they don't know I'm putting in 12, 14 hours a day, six, seven days a week for 18, 19 years. How much time have I taken off in that? Not much compared to others. That might not be the life for other people, but it's easy to be on the other side of the Instagram screen or Facebook previously and judge what somebody looks like.
Wow, this guy looks like he travels or he's done doing this at the other. He's an asshole or he's a donkey or whatever they think of you, right? Because a lot of people don't want you to succeed. So if you tell the universe, I want to work with people that like me that like wake surfing or water skiing or whatever your sport is, triathlon and boom, boom, boom, boom, boom, cold plunging, you're going to attract what you want if you believe that you deserve that business.
So for me, that comes back to that reprogramming. So I'm moving forward into the universe believing that what I ask of the universe, whether it's through prayer, meditation, whatever you believe, then I'm going to get back what I want. So be careful what you ask for, right? Because you're going to get what you ask for.
So when people say, I don't want to get sick, what do you think happens? They get sick. And they're saying, I want to be healthy. So I want to be healthy.
I don't want to get sick. I say, I want to be healthy. So I think that it's important coming back to that reprogramming yourself, figuring it out, but then manifesting and telling the universe what you want and you'll get it, but be careful what you ask for, right? Wow.
That's so important. And I love that you touch on that because it's one of those things that we need to remind ourselves constantly. We need to do that check on who do we have in our lives, whether it's online, whether it's just in person and start doing inventory of it and start getting rid of whatever doesn't serve you. Because I always say that energy is the current currency for personal and professional success.
If you have a great energy, that's one of the things that you can control right away. You don't need five years of experience. You don't need anything. You need to look at yourself in the mirror and be like, all right, let's not be positive.
I mean, it comes with what you mentioned, self talk. If you start telling yourself all positive things and you're going to supercharge yourself with your energy and then you're going to start attracting that good energy. People always ask, it's like, okay, like you, you're doing a lot of these videos, very amazing. You're doing things that are putting you in a position to attracting the people that are aligned with your interests, with your lifestyle, with your values.
And that's amazing. And when it comes to the social media, my end, I always do the same thing. And it's interesting that I don't really see that much hate coming this way because it's usually that type of positive and engaging entertaining content. So with you, I see that in real estate very nicely.
So I actually love consuming your content and I make sure that I include the notifications I want to see what you're up to because it's exciting. People so often, and this was one of my downfalls in the beginning working with the coaches, so often worry about what somebody else is going to think, right? Like that was one of my biggest things in the beginning. And when you can remove that, then you can be the true Albero, the true Jason, the true this without fear of loss of followers or less likes or clients that might not call you because I had a client, you know, back in the day that would call and say, Jason, we're going to work with this other person.
We just think your website and your listings are too nice and our house isn't nice enough. And I was like, well, that's not a great attitude. I mean, I'm selling homes, but I'm connecting with people and I'm in the business of people first home second, but if they wanted to judge me like that and they went somewhere else, hey, I'm not going to be upset about that because at the beginning of the year, I asked in my goals very specifically for the universe to deliver me clients that respect me, like me, have things in common, understand I'm a father, allow me to have time to myself boom, boom, boom. So when somebody calls me and says we're working with somebody else, you can be upset, go into this funk and oh my God, I'm not good enough.
What did that be wrong? Or you can be like, hallelujah, thank you Jesus or whoever you believe in like seriously, the universe turned somebody away from me that wasn't aligned with me, right? And when you can then be like, okay, you know, I'm going to be sincere and I'm going to do what I want, then it doesn't matter because those people aren't going to call you. They're not going to follow you on Instagram.
There's not somebody that is following you that doesn't want to watch somebody jumping out of planes and doing inspirational things and running in the morning and cold punching and traveling. They're just not going to follow you. So you can't be worried about these people that you don't know. And being like, oh, I wonder if somebody, oh, somebody didn't like my post or, you know, whatever it is that people get so involved in, right?
Like it's, it's just kind of crazy, right? But everybody wants to. Yeah, they want self gratification right now. And you can put something out there that you believe in and maybe you get lots of views.
Maybe you put out a video. One of my favorites was you jumping out of the, like a boss when you jumped out of the hotel alone. That one got so many, so many views. But maybe you do another one that you're passionate about that doesn't get as many views.
You don't, then you don't go into a funk and stop producing content. You just, you know what? It doesn't really matter if you connected with one good person or 10 people. And then what more do you want, right?
A thousand fake followers to like your stuff or two real people that could be your customers to, to enjoy, you know, what you're doing, right? So I think that it's important to stay on track with what you're truly looking for. So back to your question about it would be like, what's the message you want to put out there and being true to yourself? So if you're going to be doing cold plungers and driving cars and being a family guy and not hockey and this, that, the other than share that with people.
You're in the business of, you know, marketing and luxury properties and traveling the world and your girlfriend. I mean, it's, here's what I would say. Like if there's realtors watching this and listening this or whether they're selling anything, it's really like, it's just connection, right? It's not rocket science.
People want to connect and do business with people that they like. And once they get to know you and then they like you, then they trust you, right? People like and trust, that's the old thing. And you don't have to have 1.35 billion in sales.
You don't have to have sold, you know, two homes over $200 million in your marketplace to connect with people. You have to just listen to them, connect with them, which is understanding the human in front of you, what's important to them being sincere, being a good person, all that kind of stuff. And then ultimately, I think any sales business I could kill it in. I think it would be easy for me because I truly like people.
I could sell cars, I could sell watches, I could sell a lot of things that I like, but it's most, most important, the most important story is that you like the people, right? I'm in a people business and you get paid well for it. That's an amazing thing. But I love people.
I love people when I worked at BC Fairies. I love people when I bartended, when I was trying to be an actor. You know, I just, I've always loved people and that's why I got in the business because some lady, I'm when I was bartending and said, Hey, you're really good with people. You should consider being a realtor.
What does that mean? Like, I know it's telling houses, but how you get into it? And she told me that's why I'm here today and I love it. I think it's the best business in the world because you're getting paid to connect with people and help them with what's usually their biggest asset, right?
Which I take serious. Albert trust me with something that represents his biggest asset and could provide his future, his family, and their family is future for generations. If I do a good job doing it, then that's that's honor to me. I'm grateful for that opportunity because I like and connected with Alvaro and I told the universe to the beginning of the year.
I want to do so many sales, I want to do podcasts, I want to do this. The other, so I'm getting back what I want, right? So it's a beautiful business because or anything to do with people, if you connect with humans and you understand humans, you can be successful. If you're a good person, you work hard, you're honest, but you believe in yourself and it's got to come from removing those doubts before you go into any field in my opinion.
they don't teach you how to deal. I wouldn't agree more than that. It's unbelievable. It's so powerful the world are coming out of your mouth today.
So I appreciate you being here today and telling us all of this because a lot of people need to hear this. They need to start having a bit more awareness of what they stand today. So with everything that you said today, if people could just take one step forward right now to be a better version of themselves, whether it's selling real estate, whether it's selling something else, whether it's just in whatever direction, what would be that first step? I think you need to, the reprogramming thing.
Learn to love yourself, right? It's important, believing in yourself, and removing those doubts. Because they say that 75% of this negative thought process that we carry through life stems from something as a child that actually never really happened. So that example I used where it was like, hey, maybe somebody, your parents said, you one time, hey, your brother.
And I don't know if you have a brother. You have a brother? Yeah, true. What's your brother's name?
Alejandro. OK, Alejandro. So let's say Ale, let's call him Ale. I used the example of Stephen earlier.
But let's pretend your brother's Ale and your parents said one time to you. Why can't you be more like Ale? Because you were throwing a temper tantrum or you were doing something. You can interpret that and carry that through the rest of your life and next thing you know, you're 35, 40, 25, 50 years old telling your friends, when I was a kid, my parents told me Alejandro was better than me.
They might not have said that. They just said one day, why can't you be more like him? In that moment, you take this story and you move it forward. So what I'm saying is if you can take one thing from this, learning to let go and remove those subconscious doubts, because you really are amazing.
You really should love yourself. You really are a beautiful person. The world is so hard because you look on Instagram and magazines and this type of other you see, people that are beautiful and chiseled and ripped with all these things that you want. It's all just superficial bullshit, right?
We need to learn how to love ourself fully first, forgive ourself for anything that we've done, remove those doubts that we might have carried from childhood and go forward living the best future vision of ourself, whether it's whatever it is and whatever profession you're in. It would just make all of our lives a little bit better, which is a little bit nicer. But yeah, I wish that there was a school or something where we could teach you how to learn to love yourself, which is forgive yourself, remove those doubts and believe in ourselves, because you are good enough. Anybody on this thing can be better.
They can sell more, they can do this out the other. They can hit their goals. As you know, you gotta put in the words, but you gotta believe in yourself first. So if you're just sitting on a couch going poor me and I've not had the life, maybe you've had some shitty circumstances from growing up.
Maybe you were adopted or bounced from one house to the other and you didn't have the best upbringing. Is that gonna define the future? We talk about the memory of the past. Is that gonna define your future?
It can if you sit on the couch and have that poor me and you're operating in a state of lack, or you can operate in a state of abundance and love but how do you get there? Learning to love yourself, reprogramming yourself, believing in yourself and then moving forward, putting in the hard work is that the other. Being on a mission, like an endless mission. We're always on a mission and the mission can change.
Right now my mission is to go from here to here. But maybe when I'm retired, if I'm 60 years old or 65 year old, maybe my mission then becomes to be the best pickleball player in 60 plus or become the best coach or the best, whatever it is, right? Like if you've got a vision and you're always pushing yourself to be the best at whatever, whatever it is, then hey, you might not be the best. There's always somebody better than you, better looking at sales more than you has more than you this other, but if we're still striving to be the best, that's a vision version of myself and you're not measuring yourself up against somebody else, pushing yourself and not being like, he's got more than me, therefore I'm a failure.
You know what? Alberts running at whatever, four minutes for a kilometer and I'm only at 4.2, don't beat yourself up, I'm doing amazing, I'm just driving for 4.1. I'm pushing yourself, but without measuring yourself against somebody else, learning to love yourself. I think back to your question would be reprogramming yourself, learning to love yourself, not doubting yourself and then set some big goals, big fucking scary goals and let's go at it, right?
Not comfy goals, big scary goals. I just want to wrap it up with the question that we ask all our guests with is what is really luxury to you? I mean, everybody says the same thing, luxury in real estate, luxury is not a price point and it's an experience, right? Like, you know, luxury real estate for me is, I mean, luxury to me is, I don't know, I guess it's just the finer thing, something for me being a luxury realtor is selling homes that I believe in, right?
That I truly believe in, like I can't sell homes that have rats and, you know, infestation and all this kind of gross stuff that I used to do in the beginning because I just, I don't believe in that, right? I mean, luxury in real estate is finer things, it's just, you know, a better quality, so it's a better experience in service. Like if you hire me, you're gonna get a better experience, I'm gonna go above and beyond, it's going, I'm going to bust my ass, I'm not perfect by any means, but I'm gonna do the things that I say that I'm gonna do and I'm not gonna over-promise under-deliver, right? I don't know, is that, is that?
I didn't want to sound cliche and say the same thing, everybody says, luxury is not a price, it's an experience. You know, listen, whatever comes natural from you, you know, everybody has a different answer, it actually comes in so many different shapes and forms, whether it's real estate or life related, but definitely I think that, one of the things that I can extract from what you just said in there is the authenticity, right? To the end of the day, do things that represent who you really are, you know, to keep your attention. Who you are, a luxury lifestyle for me would be a lifestyle that I have financial freedom, I'm able to travel, do the things that I want to do, stay where I want to stay and truly enjoy the finer things in life.
I didn't say yachts and private jets and this, that, the other I'm saying, the finer things in life, well what's fine to you is maybe not fine to me, maybe that's too nice for me or not nice, that's perception and reality. So for me, luxury and real estate is selling something that I believe in with, you know, better quality craftsmanship, the better neighborhoods, things that I believe in, and, you know, life, luxury, luxury is everywhere, but it's what, it's truly what you believe luxury to be, right? Like they say what, every home is somebody's mansion, right? So maybe my home that I'm like, hey, I want to renovate this home to somebody might be like a palace.
And maybe somebody else's home that seems like a palace to me seems like a fixer upper or a tear down for them. It's perception and reality, right? So the way you look at something in life, your perception becomes your reality and your reality is your perception. So try to look at things differently, right?
And then you'll perceive a bit different and then it becomes your reality, right? What's with us? I love that, did you know, like perception is reality but your reality is your perception. So, yeah.
Well said. Can I say a quick story about perception and reality? Please. So I've told the story to lots of people and it's a real story, so I always tell stories.
I've seen them, if you haven't seen the movie Big Fish, watch Big Fish because it's a storytelling movie, a little bit bigger than life, right? So that's kind of a big fish, kind of a guy, right? But this story truly happened, I was listening to a home, I went to their house and they said, hey, we're going to list, why don't we do in photos? I said, we're doing them in two or three days.
And they said, hey, we've got this beautiful couch here. Do you know anybody wants a free couch? We're going to get rid of it. We bought a new one.
I said, no, I don't know anybody. But they said, well, we're going to put it out front of our home and we're just going to put a free sign. I'm sure somebody would take it. And I looked at it, I'm like, yeah, it's a pretty beautiful couch.
Why wouldn't they take it? So, OK, they put the couch out front and they put a free sign. And I come back the next day for floor plans. And I was there.
And I said, hey, the couch is still outside. It's still nobody's taken. They're like, yeah, we're surprised. I mean, usually people take anything that's nice to the front.
And I said, well, it says free on it. Why don't you put a sign saying $200 on it? And then maybe somebody will offer you $50 or $100 and you sell it and you're done. They said, great idea.
So they put a sign out front and said $200. And I come back the next day and the couch is gone. And I go, amazing. The couch is gone.
So how much did you guys get for it? You got $50 or $100? They go, no, somebody stole it. So you know what I mean?
It's perception, right? When something's free, it's given a perceived value of nothing. So if you discount somebody on your services or do something for free, you have no skin in the game. There's no perceived value to what you're bringing to the table.
Put a sign on it. The same couch, the same neighborhood, a sign for $200 and somebody goes, oh my God, it's worth $200 to steal it. I mean, I was thinking somebody's gonna buy it for $50, but really that story is powerful because it's a perception and reality. Somebody drove by and goes, wow, this thing is worth something.
Therefore, I should take it. They should have paid for it. But my point of the story is that all of a sudden, there's something that was worth nothing, the sellers were willing to get rid of it, was then perceived as worth a lot, enough for somebody to just take as opposed to, you know what I mean? That's life as perception and reality, right?
So if you can look at something differently, don't look at your big fucking scary goals, a big fucking scary, look at them as amazing, exciting goals, and I'm gonna crush it, that will become your new reality and it will no longer be perceived as big and scary, right? So that's what I would have to say. I love it, I love it. That story was very powerful.
I don't know that I would remember for sure. Did you think somebody was gonna steal it? Or did you think they were paying $50? I thought somebody was gonna pay $50.
I was not thinking about that, but that was funny. God, thank you for sharing. You're the man, I really appreciate you. I look forward to seeing you soon.
Keep on doing what you're doing. Keep on spreading all that wisdom. Because you have a lot. Good to see you.
I'm happy to be on here anytime or help anybody. So, appreciate it. Thank you. Bye.
Thank you. Bye. And thanks again for everybody tuning in today. We hope you enjoyed it.
And remember, embrace it's beautiful, success in life. My name is Alvaro and I'll see you next time.