Ladies and gentlemen, welcome back to another SLD Meetup, your host, Alvaro, to bring another exciting, interesting, and successful guest into the show. And for that we're going to have the founder and CEO of Excellence VIP Services. His name is Katalin Buzzato, and what they've been doing is a luxury management company that offers concierge services worldwide. And I got to tell you, he's been doing this for over a decade.
I've been seeing all the different services that he's been offering, and I'm a big fan of everything that he's offering. Former professional tennis player as well, and he's one of the kind. So very exciting to have him here with us today and get in a little synopsis on what he's been doing with this type of clientele. Very cool.
Hola! Hola! How are you doing? Good to see you.
Likewise, likewise. Good to see you, my friend. You're very nice to meet you. Yes.
You're very nice to learn at the moment, right? Yes, correct. Just while traveling around Europe during this period, but yes, right now I'm in Barcelona, so yes, enjoying also, we have wonderful weather this year as well, so well, everything is amazing. Starting the year with a lot of new things coming up, so everything is great.
I've seen you doing a lot of activities, congratulations for everything that you've been doing. Thank you, my friend. I appreciate it. Today's about you.
I'm excited to hear more about what you've been doing. I know that the luxury lifestyle management business, it's like a 24-7, 365 days year round. You don't stop. You're always on the go.
There's always something going on. Tell us a little bit on what is happening in the world of luxury right now. Yes, well, thank you very much for your kind words. Yes, I'm really happy to be here to discuss with you a little bit our projects and everything that we are planning for this year as well.
Yes, actually, well, since the pandemic and everything that the services have been a little bit different in a different way, we have to adapt always to the new things and just right now we are focusing a lot on creating new experiences. Yes, I'm really, really happy because at the end, the most important thing that we should have in this life is health. As long as we are healthy and we work with passion and we do what we like, so we always find the right solutions for everything. So that's why I'm really happy that the end, yes, everything that I'm doing every day is with a lot of passion.
So, yes, for this year, we are preparing a lot of experiences. So at the end, everything that I'm focusing right now is to create every time more unique experiences tailor-made for each customer's each client that we have. So we try to make it different, we try to make it more exclusive. So this is actually our main idea and also that we are changing a little bit the strategy of the way that we've been working on now.
So we are focusing also to create just these type of experiences for our members. So also our membership is going to be a little bit different than it used to be. So yes, this is a little bit about the experiences. What kind of experiences are we talking about?
Yes, so well, we are talking about very unique experiences that are actually tailor-made for each customer. So we have to analyze each person how it is, you know, at the end to create something with a lot of value. So it has to be tailor-made as a student, you know, so we have to analyze each of our guests and then we just prepare a very special experience. It can be in terms of history, culture, art, it can be a different type of experiences.
Either right now, a lot of customers, they are looking to have something completely different than something that they can find it out on internet or in any other company. So that's why we try to provide something that we are creating something impossible that we have to make it possible. So give me examples, give me examples. I'm excited.
So we're talking about private debt, financial assets, and then do provide. These are, of course, now these are, let's say, a daily base, you know, things that we actually handle, you know, from, of course, the private jets and the yachts and of course the island and everything that we can manage as a course, your company. These are just normal services that we are doing it every day. So, of course, each of them, it must have a little experience because at the end, we want to be different as well.
So that's why for each client, we have to tailor-made it and to do it a little bit different. So each of these type of chart flights or, you know, the private jets that we have, we are organizing them with a little bit different. So we're organizing them with a little detail which, you know, we add some value to this type of services. But of course, in regarding to the unique experiences.
So, of course, some examples, it can be like we close a museum, private museum for the customers and it's just for the, let's say it's a family. So we close the museum for them, then we organize a celebrity, a single, for example, then so, initially, the starchefs. So it's something very, very unique, very private tailor-made just for them. With also a guide that can show a little bit the art pieces, for example, inside the museum before.
So it's something with the doors closed just for them. And this is just a little example of what I can mention. But of course, it's a, we have a lot of of creational examples that we can build up for the clients. Let me ask you.
So in terms of your business, how are you able to provide these services? I know you've been in the business for a while, but how do you build these relationships to be able to provide somebody to have access to a museum just by themselves? Well, we have to study a lot each step. So, of course, this type of experiences.
First of all, we have to know personally the customers. So we have to trust each other to discuss about all the things that the customer would like to experience. And then from, we take it from there and then step by step we are creating, of course, sometimes it can take up to maybe two years to create an experience because of course it depends on the license. Of course, so all these type of experiences needs a lot of time and of course we need to work it out with our team and to find out the best solutions that we can give the customers to make it, you know, the once in a lifetime experience that of course will be done perfectly and with every detail that it cannot be compared to anything else.
Talk to me about trends. I mean, we all face trends and in the world of luxury, especially when you're targeting this type of clientele. What are some of the trends that you're seeing or some of the requests that you're seeing more often? So, actually everything comes once we are recommended by of course by the people that we know personally by other customers that they already worked with us so they recommend us to their friends.
So at the end, well, everyone wants to do something special so of course, the most of the top clients right now we are talking about ultra high net worth of videos so some of them they have their own private jets and of course, their yachts as well. So they're not looking for this type of services anymore. So that's why once they are traveling somewhere and they're having a nice holiday they want to spend the holidays with their family or with their friends, they want to do something else, something different. So here's where we are coming with ideas and of course right now something very special that is coming, the traveling to space so this is also like, it's going to be each time and more and more often that we're going to have more requests and also people will be able to get more requests.
So people will be willing to travel to space more and more at the moment. It's not something that it's also very easy to do it and of course not very affordable for everyone as well, but it's going to be a service that is going to be much requested in the near future. It's interesting. I mean, that's something that definitely is starting to become more popular and I did a zero G you know which is really changed, it's not even close but it's a taste, a taste of what it will look like or feel like.
So let me ask you one more question because I mean for me obviously it's something fascinating to see how you've amassed such a huge clientele and it's not easy to work with those ultra high net worth individuals how to build that trust but first of almost how do you identify these customers and how do you get to build such a great clientele. Of course, as I was mentioning at the beginning, right now we are preparing a very special membership. It's going to be starting from next year. In this moment we are still working on our membership that we will have it since wrong time but for next year it will be something more exclusive and different.
But about I mean everything that helped in my business it was since I was traveling as a tennis player so that was actually the beginning of getting in touch getting to know a lot of people around the world so getting to know which or how to get it was individual see it was also through my tennis life my tennis career and and through through this I got to be of course invited to some of their private parties some of course to become friends and then by recommendation by by staying in touch with these people and then stay by step structuring my business as well. Since 2010 so he's been already. Yes, long time so all these years of experience and of course of dedication of passion it made me stay in touch all the time with with my close friends with my my customers as well that again we also become more or less friends and then of course getting to know more people so it's just about recommendation about trust about traveling about being in the right places and of course giving the best services and well the services that we are offering actually are always based on maximum trust and confidentiality. Love it love it.
Amazing. Well listen I want to wrap it up I ask you a question that we kind of touch base a little bit. I want to know your answer to what is luxury to you. Yes I was mentioning to you before luxury for me it means quality so you have to add value so at the end it depends the quality of the service or the product that you are dealing with.
It depends on the value that you give to this type of services so at the end my opinion the small quantity and the high quality it makes a better thing a better service a better better you know like every detail that you give to a product it makes a higher value and for me this is actually what we are calling luxury. Amazing. Well I appreciate it Kathleen you keep on rocking it can't wait to see this upcoming membership and for those that want to find out more about what you do or want to stay tuned with these unique experiences where can they find you. Well they can find me by well by what's up by social media as well.
Of course on my website xnsvap services.com they can find all the information about my company the information about myself as well and of course on the well by by phone by email. So I'm always as you said 24 hours every day a week and always happy and with a lot of passion to work anything that it's needed and looking after you know for every service that we receive as a request. I love it well thank you so much my friend keep on rocking it and we'll see each other very soon. Thank you very much Alvaro was a pleasure seeing you.
Unpla del como siempre muchas vatias. Taos. And thanks again for everybody tuning in today we hope you enjoyed it and remember embrace it beautiful success in life. My name is Alvaro and I'll see you next time.