SLG Meetup E77: Talou Loren

and gentlemen welcome back to another SLG meet up your host Alvar Nunez now today we're gonna be having a really interesting conversation about the importance of personal branding and how to take your brand to the next level and for that we're gonna have with us Talu Lohan one of the experts in the field and a good friend of mine he's currently in Tel Aviv in Israel all right my friend what's going on how are you? hello everybody Alvaro my superlatchy boy how are you? very good are you? excellent I'm okay I'm okay I'm staying safe I was going to say before we get really into the main topic of today which is importance of personal branding and how to leverage yourself I want to ask you because you have always this huge smile you're probably one of the most positive guys I know but you're currently in the middle of a really difficult situation you're in Israel tell us a little bit how you're living this situation okay so first of all about the situation it's yeah it's a bit out of the normal zone the comfort zone for the last four days we've been eating by two two thousand missiles flying over our sky over our heads you know so it's a bit not not a comfortable situation but even though even though you know it's a big situation it's not normal it's not making sense but even though you know we have to keep the positivity I think I've learned a lot from you on how to remain positive because despite of the wars and all the craziness that we have around us and also in our daily you are the one that is showing that positive that energy and I think more people should be following you and see that mastery on positive what what other choice do we have can we give up can we I don't know create everything should we do what so there is no other option by the way we both have been working together also on the early stages of super luxury group to take the brand to next levels we came up also with a beautiful success hashtag and with some other incredible ideas that we've been developing over the years but you know tell us a little bit about who is for Lauren and what's the amazing strategy behind your mastermind my company the name is Talu Lauren okay the name is Talu Lauren my personal name my ID name is Tal Oren which is inside the Talu Lauren brand so I think it's a great example how you can build your own brand your own superhero sometimes I call it so my brand is Talu Lauren and it's this is me I am the brand and I know that a lot of of us in the world you know in your community and your people around you we own our own brand we are not of our brand so the connection between our self and our energy and our values and DNA should be out there inside our brand so this is the the basic of personal branding I think it's to understand that you I give this example many times about Superman we all know Superman right the superhero and before he's a Superman is Clark Kent so I always ask myself why why it doesn't wear the suit all the time why why not why is not being on his best form all the time and I think in a personal branding you need to find your superhero how do you want to be like the Superman the Wonder Woman or the best version of yourself and you need to find the values behind that what's the difference because a lot of people sometimes they get confused on whether they should put their efforts on building their business brand or their personal brand yeah first of all I think it's a great question and I think first of all everything is about people everything even if you are a small office a huge organization it's all about the people it's all about that so it's a it's a it's the main thing that we need to focus on so this is generally speaking I think super luxury group and your amazing brand and company it's a great example because one of the values that we found connected to your brand is connected it's about connecting it's about connecting to the right people being around the right people connect from different aspect of people to create this community of same values based people together so as a part of the game and part of the brand and the part of the mission is to to show it to show it I guess the question for somebody that is either starting a business or doesn't really know where to put ourselves what will be the first step to breathe first of all we need to breathe yeah it's important we need to breathe because when I'm saying breathe is to clear our mind to do zoom out we need to do zoom out we won't be able to be soft clear and precise if we are inside the mess but if we do the zoom out and we clearly understand and my model is about five values if we are clearly understand and find out which are our five values it's a great great focus today to the journey we need the same exercise together we work on the branding of the business and on the values you know and we came up with the result area and the connected and then when you put all those values really clear in front of your mind then you can come up with this logon you know driven by numbers feel by passion push by soul you know there's so many things that you can come up for the personal branding and the business branding luxury sometimes it becomes really clatter with the blink bling but you have a unique approach which is more towards the heart the emotions yes or the needs to leave all that noise aside and really connect with the person it's it's really as we said before it's about people okay we first of all we need to understand that our brand people feel something about that so this is the first thing that we need to know to be a luxury brand first of all we need to know how to how to run a brand generally because first of all it's a brand then it can be a luxury brand first of all in a in a personal brand or small business or medium business it's really important really really important to understand that it's first is relationship and then is the product first is relationship then you can give that you can give the service to the client but without this relationship without without this care to each other you you're not able to give to bring a luxury service for example so another question because you obviously have been helping us with the direction of super luxury group and you've worked with other luxury brands but what is really the meaning of luxury to you I think luxury is about running your brand on super professional way so as I said before I believe that directing a brand is based about understanding your five values and keep them all over the place for example if we're talking I'll talk about it a lot about Coca-Cola you know so if you are the the the the manager of the production line of Coca-Cola so the cans are always red and white red and white red and white red and white always you always have sparkling when you open it it's always like always so if you understand that and you need to keep your values you know yours your red and white red and white and your sparkling value inside your brand and you'll be able to keep it all around as a service as experience for the client as in a in your marketing in your branding in everything so there there you can be inside this group of this luxury brand if you don't provide this experience you know like the small details that you can put in like in this all day or after the if I the house then like one month after you send him like a this amazing flower you really have this relationship with it you really want him to experience your values that's phenomenal that's phenomenal it's a good way to be fine luxury obviously we have really interesting audience of individuals that are very very motivated to take their businesses to next level we kind of share similar values so what are some of those unique takeaways that you will share with the audience yeah it's about the emotional storytelling like you you noticed before if we understand that the brand the brand playground is all around the motion and relationship so we need to understand that this is the game this is the game we're not here to sell we here to create this relationship those emotions so we need to talk about it we need to create the narrative around that we need to create a story and the story and you know today and I'm not the first to saying that that you know the Instagram the digital world is like the TV for the entrepreneurs and for the small business owner we can talk to the world you see now I'm in Tel Aviv you're in Miami right I can't you everywhere you've been in Tel Aviv right you live it you're living in the luxurious the luxury lifetime right because this is the brand you are so true about who you are and the way to connect to your brand and the service and the service behind your brand it's it's perfect it's perfect you are really the game you are the game like I said remember we are the game thank you you are the game okay you are the game and every other audience he can be also his game on his category but you are a lot of you are the game and your brand is representing this this game okay and there is a lot a lot of interesting amazing people around the world that would like to connect to this DNA to those values and together as a group as a whole we all can benefit from that so as as you beautifully doing it you are like really collecting your the beautiful successful people around the world around you that really interesting about luxury about success about giving this total experience around and around your brand and this connection that that is growing I see it's growing beautifully I see so many amazing people are that around you really I want to come every day to meet you like I want to go on the plane now and to be around you you feel you give this energy and it's not fake as we both know it so you give this amazing energy and if each and every one of us could do that in our media in our Instagram in our clubhouse whatever wherever we feel comfortable to it's beautiful because it's authentic it's true and it will connect to other people so the story should be around that that's phenomenal that's well thank you thank you for the kind words and we definitely had a lot of work behind on how to position ourselves and also I think that you define it so clear there to have a business and to have your personal brand that both can work together and make it unique because when that's together and it's happening you're showing authenticity you don't want to be selling real estate at you know a super high-end level and you're not even show houses or you are not even surrounded by that you want to live the same lifestyle that the clients can connect with so yeah it's amazing I just saw William the him here he's sending a heart and if you check if you check his profile it's amazing he's living is DNA is passion really is that you'll revolve from from our say from funds is doing beautiful amazing stuff and he's living this life is really living the the character you know this is really reaching everyone to be so connected to themselves or to the brand and to express it out well thank you and obviously everybody that is studying today or that will watch this video or listen to it on the podcast platforms please make sure to follow now he's amazing what he's doing is phenomenal also if you need help with your storytelling your personal brand I know it has helped us tremendously at the early stages so I'm thankful for that and I'm not sure if we are missing anything but if you have anything else that you would like to share I think I think the most important thing to take from here it's first relationship then the service walk about a relationship with others business will come and in the luxury be authentic stay true to yourself and put it out every day all the time every year and and like I said here now from Tel Aviv we need to stay focused stay safe and I go back I guess to my elements stay safe my friend please and positive answer please in love thank you everybody and thanks again for everybody tuning in today we hope you enjoyed it I remember embrace it's beautiful success in life my name is Alvaro and I'll see you next time