Ladies and gentlemen, happy Monday and welcome back to another episode of Jimita, your host, Alvar and Uniet, and I hope everybody is doing phenomenal. Today we're gonna have with us Jota March, Real State superstar and advisor at the Brokrich Sarhand in New York with over $600 million worth of real estate sold. There he is. What's up, how are you?
I'm great, I'm great. Happy Monday. So happy to see you here and thank you for joining. You having your kids start at school?
Kids are starting school, one in kindergarten and the other in second grade now. Very important and congratulations and thank you for being here today. I know you are a superstar there in New York. I was making a quick intro by yourself.
You're a real estate superstar and advisor at Brokrich Sarhand. You've sold over $600 million worth of real estate and you've also met or coached over 650 brokers. I mean, besides that you're also a musician. I mean, you do everything.
So I don't know where to start. I guess I'll just say, who are you and what are you doing that I haven't met you before? It's amazing everything you've accomplished. Thank you.
Thank you. Thank you. Just one point in front of the other over the years. I've been in the business now since about 2008.
So going into my 14th year and have the opportunity to work with a lot of amazing agents over the years and worked on a lot of different cool projects. I think you've tipped to the amount of deals and agents that we've mentored to date, which I think just has been on the blessings that I've been able to receive. That's very exciting. And you know what?
I'm a tennis player and now with the US Open happening yesterday was a great final. I was so excited about the New York and the crowd and everything. You know, like back on fire. So definitely it's a market that it's always going to be very, very top notch throughout the years, regardless of COVID or no COVID.
And it definitely takes what you guys are doing at Sir Hunt, redefining the industry to really break through and be one of the dominant players. So congratulations on that. Thank you. Now let me ask you this, Jordan, because it's very interesting to see how you are separating and combining at the same time being a real estate advisor at the company, as well as a mentor and coach.
Then you also have the personal side of the music, which we'll talk about it in a bit. But what's been going on in regards to your career that throughout all these years now, it's certainly different than before. You know, everything has led me up to this point, working with Ryan. It all makes sense.
But what I think I love most about this opportunity is that we are often creating the markets. We're giving access to a whole different resource and a whole different audience with the exposure that we're giving our clients and our sellers and our developers. And it's just using the power of storytelling, using the power of media, using the power of digital media, what we do in-house, and really just supercharging and accelerating the growth of what we're doing as far as our business. But then taking it a step forward and saying, how do we best service our client in 2021?
Besides that, how do you see the real estate industry in New York? I'm experiencing a very wild market where we're getting multiple offers on properties. There's a lot of competition that's out since prices have reset a bit or bottomed out at the, I would say, winds for the market we've seen just each month, increasingly more activity going on. I think it just lends to the fact that New York is here, it's here to stay.
It's not going anywhere. I know there was a lot of headlines saying where it's going to be here. Market has been showing that people are also buying very big, just to get low interest rates and favorable terms and financing is, it seems like the usual draw these days. We're definitely seeing an inventory shortage a bit where buyers just have to be very quick to market, have all their ducks in order, and being able to fire off and put their best before and out the gate rather than a lengthy negotiation because of the amount of offers that are coming in.
But yeah, I see inventory being an issue over the next couple years. How have you as a person go from regular real estate to more luxury to high-end super residential luxury? What's that transition? What does it take?
It takes a few things. I mean, one thing is, I tell anyone who wants to break into luxury is you have to know the luxury market. Don't just fall in your lap. What's trading in certain segments of the market, what type of product is sitting?
What should your client's help be aware of in the luxury sector? What's happening? Where their discounts to be had, what type of projects are, the more marquee listings in the area and I think it's really important just to know what's going on in the luxury sector that's the beginning because oftentimes when you get the opportunity, you want to be prepared to close on a deal or add value in a conversation. It definitely comes with networking.
You have to be in an area where you're visible enough to capture this audience. Luxury, it's also about a lot of the details, making a very, very strong first impression, having the best marketing, and having the best representation behind you. What I tell people every day is networks smart. Don't just take people's names.
Don't just take people's numbers. But follow up. Don't just give a card to take another card back. And then what information or what value can you add to someone's life and then be capable, right?
Be aware what's happening around you and being able to have a sound opinion of what has happened in the market because you are a wealth advisor. It's not just a real good deal. Correct. No, well said.
I couldn't add anything else. I mean, you said it all. I'm also a model, which I could see you're a good looking guy, but also a singer. So tell me a little bit about that side of your life.
Yeah, well, I actually was an actor since I've been about seven, eight years old. So had been in the industry in some capacity as a young, an adolescence and has always been a passion of mine entertaining. I love music. I was started off as a violin player, also learned the piano, self taught earlier on.
So just had a passion for music. And I would say music can save my life. Because I also was a teenager looking for a lot of direction and music, I think, provided that for me. And it's just been very much a facet of the goals that I want to accomplish.
So working on a lot of music, I wrote over 30 songs in the pandemic. We've been to one. I got into real estate to make money to do more music, but then ended up actually liking the business. So I sit around a while, as you see.
But for me, it is very important for every, you know, every agent or any professional to pursue their dreams and their passions in some sense. Just in a show, just a couple weeks ago, that was sold out at the Duanese. So, you know, we're active on something, but it's time management, you know, you just got to make this a priority. Exactly.
Listen, you got to do everything. And I guess at the end of the day, you can always combine it some way, right? That's so beautiful. What makes you so unique and successful?
And you have a beautiful career built on music, but also real estate. So why not combine both and the probabilities that there is somebody at that high level are so small in comparison to following a regular real estate career or a regular music career that in your case, you know, an open house could be for yourself, have a concert instead, at one of the properties. There you go. There's a bunch of ideas that can combine both into making a very unique specific niche for that, you know.
So hey, there you go. If you're doing a concert open house, I'll be going there. Awesome. But anyways, one thing I wanted to ask you and I ask is every guest we have on the show, and it's one is luxury to you.
Luxury is a way of buying, right? Because even if you look at a $500,000 studio, I mean, how many people would say that they have a half a million dollars just laying around? And there's something very aspirational about New York. New York itself is luxury.
No matter where you are in the city, there's always a corner where it represents, you know, a certain view or a certain perspective, whether you're in the Upper East Side or whether you're in Soho or whether you're in Wingberg or whether you're in Bestie, right? So luxury for me is just an outlook on the type of product that we're buying. It does not have to be $10 million plus because I think there's something still very aspirational of getting your first studio, whether it's in Chelsea or Soho, right? And rubbing elbows with certain groups and so on.
Luxury for me is just that way in the market that we're able to really watch the trends and whether it's the materials that are used or the type of building and the type of components that may be in any development, whether it's location in it, it's in or whether they're using a certain type of marble. But knowing what is going to really help your consumer, there you go, prospects get access to the best product there. It's out, right? Whether it's again, a $500,000 studio or one bedroom all the way up to $10 million plus, you know, and how do you convey that value in the market at any given price point?
To the price point, but more than how and the why? There you go. No, good explanation. I mean, again, it comes in so many different shapes and forms for some people is what you just said, for some others is a little bit more intimate, such as health.
So it all depends on how you look at Luxury. So I like your explanation a lot. And obviously, since we're also patching based on your personal life, I see you have very positive, you have green, great energy. That's contagious.
That's why you always surround yourself with amazing people and bring so much success. But what is one thing that you do on a daily basis? I don't know if it's a routine or a trick or something that you do. I'm gonna take every single day by making an effort because your brain is so powerful and belief is so powerful.
And I think there's always a ceiling that we're experiencing, even if you're the president of the United States. It's like, what more can you accomplish? What more can you attract into your reality? So I'm always looking at, okay, I've gotten to this next level.
What's the next level? Right? How do I really challenge myself and push myself? So I find that meditating is very easy for me to sort of turn off my objective mind and just sit still, or actively create using my emotions or using visualization techniques to sort of step into the next experience, whether I have to get ready for a series of tasks that I have to accomplish.
I'm getting ready for a new initiative or just going into the unseen and saying, I just want this one to be successful. What am I able to accomplish? And just sort of, you know, hoping a door of a more wider expectation that magic can happen and magic does happen. I can't tell you how often I train or just getting a coffee and they may have known somebody I've known and just, you know, so many coincidences along the way that I really do feel that you create your luck.
So I do that in a percent. And other than that, I tell people just milk what makes you feel good, whether it's turning on a playlist, you might just get, you know, you might just go down to bakery and get a quick snack and take a walk and maybe get a view and sit by the water and just nurture yourself because you are your greatest asset, you know. So how do you get yourself into being the best oil machine that you could be, you know, and it takes work. There's nothing to it.
But just like you brush your teeth every day and you watch your face, you should be working on your mind and you should be working on your spirit a little bit, too. Totally. Well, thanks for sharing that. That's definitely very inspirational.
And I'm sure that a lot of people that are listening today are watching till that way. So thanks again for everything. And I hope that, you know, you got to inspire multiple lives and that you keep crashing it like you're doing over there in New York. I want everybody that is watching or tuning in to please follow Jordan March.
There is a Mr. Underscore Manifesto on Instagram, correct? Yes. And is there anything else that we have not touched that you would like to share?
And you can follow Jordan March music. So there's two. Exactly. Well, come on.
I mean, the whole package. No, but thanks again, Jordan. This is amazing to get to chat with you. I mean, I hope to see you soon in New York or if you start to feel a little bit called in the upcoming months, you can come to Miami for a little bit.
I'll be here. Yeah. Is there anything else that you would like to say before we wrap this up? No, if anyone's looking to buy so red, give me a call or just want an opinion on the market and we're painting about your home and what it may be worth.
Really, really happy to connect with anyone. You're just for hello, if you love to just chat more. But if you're looking to get into real estate, if you're a real estate broker, looking for some help, happy to have a conversation and be of any health and essence, anyone in their journey. Amazing.
Well, thank you so much Jordan. I really appreciate your time. We should the best and we'll see you soon. Thank you so much.
Thank you. Bye bye. And thanks again for everybody tuning in today. We hope you enjoyed it.
And remember, embrace it's beautiful success in life. My name is Alvaro and I'll see you next time.