Slik bygger du lojalitet som varer | Andreas Aalbu

Hvordan bygger man en merkevare folk stiller opp for, også når resultatene uteblir? Andreas Aalbu, kommersiell leder i Vålerenga og tidligere fotballspiller, deler erfaringer om lojalitet, kulturbygging, sponsorarbeid og hvordan klubben fant veien tilbake etter nedrykket. Hosted on Acast. See acast.com/privacy for more information.

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This episode is 28 minutes long.

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This episode was published on May 29, 2026.

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