Slingshot: A Side Project Saved My Startup [Creativity Series #15]

FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning.   TODAY: Hear the story of a creative side project that saved a startup. Crew co-founder and CEO Mikael Cho talks about Unsplash.com, a photography side project that now boasts billions of photo views each month and salvaged a startup heading for bankruptcy. The project is so widely used today that a photo on the site gets viewed more times than a photo on the cover of TIME Magazine ... but it all started with a ridiculously small amount of time and an even smaller budget.   LINKS TO KNOW: unsplash.com Mikael's company: crew.co Mikael's Twitter: twitter.com/mikaelcho Jay's Twitter: twitter.com/jayacunzo Jay's Snapchat: snapchat.com/add/jayacunzo     TOPICS DISCUSSED: Side Projects Startups Photography Creativity Craft Intuition Art Technology Content Marketing