SLO, Paso Robles | Bezel - #022

from Kobrand Sips & Selling Tips · host Nicholas Poletto, Director of Education, Kobrand

For over 50 years Cakebread Cellars has been making premium Napa Valley wines. For the first time, they are expanding their expertise to San Luis Obispo Coast and Paso Robles to produce a new wine called Bezel. While the popularity and iconic brand of Cakebread Cellars will attract new buyers and consumers, the wine's high quality will have them coming back to buy again. Bezel is focusing on the four most popular varietals in the US, and maintaining their very high standards for quality, green farming and great marketing. Nick Poletto is the Vice President of Education at Kobrand Corporation. Kobrand has been importing fine wine into the US since 1944. Kobrand is a family owned importer with quality wine as its main focus. Nick Poletto travels around the US teaching sales teams about wine and the many different producing regions. Nick has visited all of these properties around the globe and brings you the most complete information with the most important sales tips. For more information, visit our website at https://www.kobrandwineandspirits.com Follow us on Instagram https://www.instagram.com/kobrandwines For more wine education visit https://wine365.com or view Nick's Wine Journal https://www.youtube.com/@nickyvino1 Good selling!

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This episode was published on February 5, 2025.

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