Slow Factory's Celine Semaan on bringing sustainability to New York Fashion Week

Celine Semaan, the CEO and designer at the sustainable fashion and accessories brand Slow Factory, realizes that running her own fashion brand is, in and of itself, an unsustainable exercise. During New York Fashion Week, Semaan hosted an event about sustainability, technology and human rights in the fashion industry because, as she put it, she wants to do her part to mobilize the industry to taking steps, no matter how small, toward becoming more sustainable. She also planned to watch out for meaningful messages around change during the runway shows, now that being considered an activist brand is considered cool. Semaan spoke to how the customer-brand dynamic is changing, what she expects to see during NYFW and how even fast-fashion companies are making headway.