SMACtalk 72: Who's Responsible For Securing Customer Data ?

At the center of SMAC talk, is the A, and the A is for Analytics and all the other topics like Big Data and Insights that encompass the world of analytics. Nowadays, data is core to getting closer to the consumer and brands have figured that out. With the best data, companies are able to offer the right products and services at the right time, and this is a powerful tool for growth. However, when you are leveraging, and especially when you are collecting and storing customer data, you also have a responsibility to protect that information. This shift has turned companies from mom and pop restaurants to hotels to service companies of all kinds into modern tech companies with a fountain of valuable data that helps them market and could potentially be valuable to cyber attackers, meaning these small companies now are in the business of security.   In this week's episode of SMACtalk, cohosts Brian Fanzo and Daniel Newman explore the importance of companies recognizing their responsibility when they collect and leverage data to improve their sales, marketing and overall digital transformation offerings.    In this episode some of the topics covered:   * Why all companies need to pay attention to what data they collect and how they secure that data. * The impact of a data breach on customer sentiment and satisfaction. * What industries are collecting the most data and which are at the greatest risk? * Who should companies look to in order to protect sensitive customer data. * Why it's important to have a technology and PR plan in the event a breach takes place.  WHAT IS SMACTalk? S.M.A.C. stands for Social Media, Mobility, Analytics and Cloud and over the two years Dan and Brian have covered topics that included Big Data, Digital Transformation, Social Selling, Data Center Migration, Millennial Marketing, Digital Marketing, live streaming video, customer experience and everything else impacting today's technology world.   Visit Dan's speaker page at: www.DanielNewmanSpeaks.com Visit Brian's speaker page at: www.iSocialFanz.com/Speaker If you want to have SMACtalk live at your event like Dan and Brian did at Superbowl 50, HP Discover, SAP Sapphire in 2016 visit http://SMACtalk.Live or email [email protected] [email protected]